Customer loyalty programs are an essential part of the Las Vegas gaming community, with marketing departments being tested to an even greater degree this year, due to the effects of the COVID-19 pandemic, property shutdowns and casino reopenings.

The Awards, in their seventh year but going virtual for the first time due to the COVID-19-enforced cancellation of G2E 2020, will see companies battle it out across this category and 11 others.

Interblock is an electronic table games company with over 29 years of innovation, style and technical expertise. Its multiplayer gaming devices continually set industry standards and provide luxury interactive entertainment experiences for its customers.

Gambling Insider COO Julian Perry said: “Interblock is the embodiment of companies that have stayed strong during the pandemic, facing challenges head-on as the land-based sector recovers from one of the toughest, if not the toughest, periods in its history.

"We are therefore proud and delighted to have Interblock on board as a category sponsor at the Global Gaming Awards once again."

The Awards are powered by Gambling Insider and Gaming America, in association with G2E, with BetConstruct returning as Lead Partner of the Awards for the fourth time.

The Awards are independently adjudicated by KPMG, while the full list of nominees will be announced in our Shortlist magazine and this week's GI Friday newsletter.