{"id":103231,"date":"2026-04-24T12:25:57","date_gmt":"2026-04-24T11:25:57","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/103231\/automatische-concepten"},"modified":"2026-04-24T12:25:58","modified_gmt":"2026-04-24T11:25:58","slug":"zembla-casino-streamers-brengen-jongeren-alsnog-in-contact-met-gokken","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/103231\/zembla-casino-streamers-brengen-jongeren-alsnog-in-contact-met-gokken","title":{"rendered":"Zembla: casino streamers brengen jongeren alsnog in contact met gokken"},"content":{"rendered":"\n<p><em>Ondanks een woud aan strenge reclameregels glippen beelden van online gokken nog dagelijks de schermen van jongvolwassenen binnen.\u00a0<\/em><\/p>\n\n\n\n<p>Een recente onthulling van het onderzoeksprogramma Zembla legt namelijk bloot hoe influencers de mazen in de wet opzoeken en jongeren weten te verleiden tot een gokje.<\/p>\n\n\n\n<p>Het onderzoek schildert een verontrustend beeld: influencers en livestreamers fungeren als het nieuwe uithangbord voor goksites.\u00a0Ze opereren in een schaduwwereld, ver weg van de traditionele reclameblokken waar de overheid zo hard op handhaaft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Livestream als digitale valstrik<\/h2>\n\n\n\n<p>Zembla brengt onder meer een Nederlandse streamer in beeld die, terwijl de kijkers live meekijken, duizenden euro&#8217;s in digitale gokkasten pompt.\u00a0Tussen zijn kreten door worden kijkers aangespoord om ook een account te openen.\u00a0<\/p>\n\n\n\n<p>Juist omdat jongeren nauwelijks nog &#8216;normale&#8217; tv kijken, is dit type content voor hen de <a href=\"https:\/\/www.bnnvara.nl\/zembla\/artikelen\/gokindustrie-overtreedt-regels-door-deals-met-influencers\" target=\"_blank\" rel=\"noreferrer noopener\">voornaamste bron<\/a> van exposure. Deskundigen waarschuwen dat de emotionele band tussen streamer en kijker de impact van de reclame vele malen groter maakt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gokken wordt het &#8216;nieuwe normaal&#8217;<\/h2>\n\n\n\n<p>Uit de getuigenissen van jongeren en professionals in de verslavingszorg komt de zorgwekkende trend naar voren dat gokken al volledig is genormaliseerd.&nbsp;<\/p>\n\n\n\n<p>Het is geen verboden vrucht meer, maar een onderdeel van de online cultuur door memes, social media en flitsende video&#8217;s.\u00a0Een vertrouwd gezicht van een influencer die &#8216;wint&#8217; werkt nu eenmaal overtuigender dan welke advertentie dan ook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regels op papier, chaos in de praktijk<\/h2>\n\n\n\n<p>Hoewel de wetgever duidelijk is, namelijk geen rolmodellen en een strikt verbod op marketing tot 24 jaar oud, is de praktijk weerbarstig.&nbsp;<\/p>\n\n\n\n<p>Bedrijven en influencers balanceren voortdurend op de rand van wat mag.\u00a0De Kansspelautoriteit (Ksa) liet eerder al <a href=\"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/102512\/ksa-grijpt-in-gok-streamers-onder-vuur-na-promotie-illegaal-casinos\">haar tanden<\/a> zien door te stellen dat ook streamers gewoon moeten voldoen aan de huidige wetgeving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verscherpt toezicht<\/h2>\n\n\n\n<p>De overheid heeft de afgelopen jaren niet stilgezeten. Reclamecampagnes moeten zich tegenwoordig bijna volledig op volwassenen richten en online promotie is aan banden gelegd.&nbsp;<\/p>\n\n\n\n<p>Om de boel nog strakker te trekken, heeft de toezichthouder zelfs een <a href=\"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/102470\/ksa-grijpt-in-met-nieuwe-leidraad-dit-sijn-de-regels-voor-gokreclame\">nieuwe leidraad<\/a> gepubliceerd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vlucht naar het buitenland<\/h2>\n\n\n\n<p>Nu de grond in Nederland sommigen te heet onder de voeten wordt, wijken streamers uit naar het buitenland.&nbsp;<\/p>\n\n\n\n<p>Door over te schakelen op het Engels proberen ze de Nederlandse rechtsmacht te ontlopen. Hierbij lonkt vaak de wereld van de ongereguleerde platforms, zoals <a href=\"https:\/\/www.gamblinginsider.com\/nl\/crypto-casinos\">crypto casino&#8217;s<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is het beleid wel waterdicht?<\/h2>\n\n\n\n<p>De onthullingen van Zembla werpen de vraag op of de huidige aanpak wel voldoet.\u00a0Indirecte promotie via livestreams blijft een hoofdpijndossier voor de Ksa.\u00a0<\/p>\n\n\n\n<p>Zolang influencers een achterdeur vinden, blijft de bescherming van de jongste doelgroep een moeizame strijd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ondanks een woud aan strenge reclameregels glippen beelden van online gokken nog dagelijks de schermen van jongvolwassenen binnen.\u00a0 Een recente onthulling van het onderzoeksprogramma Zembla legt namelijk bloot hoe influencers de mazen in de wet opzoeken en jongeren weten te verleiden tot een gokje. Het onderzoek schildert een verontrustend beeld: influencers en livestreamers fungeren als [&hellip;]<\/p>\n","protected":false},"author":188,"featured_media":103232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"gi_category":[11],"gi_region":[40],"class_list":["post-103231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-industrie","gi_region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zembla onthult rol casino streamers bij gokreclame onder jongeren | Gambling Insider Nederlands<\/title>\n<meta name=\"description\" content=\"Onderzoek van Zembla laat zien hoe jongvolwassenen via casino streamers alsnog in aanraking komen met gokreclame.\" \/>\n<meta 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