{"id":103727,"date":"2026-05-25T11:05:00","date_gmt":"2026-05-25T10:05:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/103727\/automatische-concepten"},"modified":"2026-05-25T10:21:30","modified_gmt":"2026-05-25T09:21:30","slug":"amerika-start-gokreclame-verbod-in-new-york-terwijl-illegaal-gokken-groeit","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/103727\/amerika-start-gokreclame-verbod-in-new-york-terwijl-illegaal-gokken-groeit","title":{"rendered":"Amerika start gokreclame verbod in New York, terwijl illegaal gokken groeit"},"content":{"rendered":"\n

In de staat New York liggen twee wetsvoorstellen op tafel die gokreclame op billboards willen verbieden. Senator Nathalia Fernandez diende beide voorstellen in bij de Committee on Consumer Protection.<\/em><\/p>\n\n\n\n

In Nederland werkt de staatssecretaris ondertussen aan een nog breder verbod op gokreclame, terwijl het aantal meldingen over illegale gokreclame vertienvoudigde.<\/p>\n\n\n\n

Wat het verbod op gokreclame in Amerika betekent<\/h2>\n\n\n\n

Het verbod op gokreclame raakt niet alleen online casino’s en sportsbooks. Ook loterijen, fantasy sports en sweepstakes vallen eronder. De definitie van “billboard” is breed: alle buitenreclame zichtbaar vanaf straat, trottoir of park. Klassieke borden en digitale ledschermen, geen onderscheid. Op Times Square, waar nauwelijks een vierkante meter zonder scherm bestaat, is dat een forse ingreep.<\/p>\n\n\n\n

S10400<\/a> stelt een direct verbod op gokreclame in.<\/strong> Gokaanbieders en reclamebureaus mogen geen billboardreclame meer plaatsen. De New York State Gaming Commission wordt samen met het Department of Health verantwoordelijk voor handhaving.<\/p>\n\n\n\n

S10401<\/a> geeft een overgangsperiode.<\/strong> Lopende contracten mogen worden uitgediend. Na afloop moet de reclameruimte worden ingezet voor publieke campagnes over de risico’s van gokken.<\/p>\n\n\n\n

Nederland verbiedt gokreclame breder dan enkel billboards<\/h2>\n\n\n\n

De staatssecretaris werkt aan een compleet reclameverbod voor online gokken<\/a>. Geen billboards, maar ook geen tv-spots, geen online banners, geen sponsoring van sportevenementen. Een totaalverbod op ongerichte gokreclame.<\/p>\n\n\n\n

Op illegaal gokken heeft het verbod geen effect. In 2025 werden er bijna tien keer zoveel meldingen gedaan<\/a> over illegale gokreclames vergeleken met het jaar ervoor. Legale aanbieders houden zich aan de regels. Illegale partijen adverteren juist agressiever nu de concurrentie van legale gokreclame wegvalt.<\/p>\n\n\n\n

Verbod op gokreclame verplaatst het budget naar andere kanalen<\/h2>\n\n\n\n

Sinds New York mobiele sportweddenschappen toestaat, groeiden de billboardcampagnes mee. Senator Fernandez wil die zichtbaarheid terugdraaien. Maar als gokreclame op billboards verboden wordt, steken aanbieders dat geld in Instagram-ads, YouTube-sponsoring en influencers. De gokreclame verdwijnt niet, die verhuist naar je telefoon.<\/p>\n\n\n\n

In Nederland verdwijnt legale gokreclame van tv en billboards. Tegelijk groeien verboden casino deals in populariteit onder Nederlandse gokkers. Dat zijn aanbiedingen van online casino’s zonder Nederlandse vergunning, buiten het toezicht van de Kansspelautoriteit.<\/p>\n\n\n\n

New York overweegt ook pushmeldingen en stortingslimieten<\/h2>\n\n\n\n

Naast het verbod op gokreclame wordt gesproken over beperkingen op pushmeldingen van gok-apps en verplichte stortingslimieten. <\/p>\n\n\n\n

Nederland voert vergelijkbare maatregelen al door: speellimieten, verplichte pauzes, strengere zorgplichten. Zelfs met de Kansspelautoriteit als actieve toezichthouder blijft illegaal gokken moeilijk in te dammen.<\/p>\n\n\n\n

Illegaal gokken groeit ondanks verboden op gokreclame<\/h2>\n\n\n\n

In New York zijn de casino billboards officieel verboden en in Nederland sinds recent de gokreclames op televisie. Overheid perkt legale gokreclame in, legale aanbieders passen zich aan, illegale partijen gaan gewoon door. De gok apps van online casino’s sturen gewoon een pushmelding. <\/p>\n\n\n\n

Illegale online casino’s adverteren waar ze willen, ongeacht welk verbod op gokreclame er geldt, al zal dat op de bill boards van New York toch echt niet meer lukken sinds de nieuwe regelgeving.<\/p>\n","protected":false},"excerpt":{"rendered":"

In de staat New York liggen twee wetsvoorstellen op tafel die gokreclame op billboards willen verbieden. Senator Nathalia Fernandez diende beide voorstellen in bij de Committee on Consumer Protection. In Nederland werkt de staatssecretaris ondertussen aan een nog breder verbod op gokreclame, terwijl het aantal meldingen over illegale gokreclame vertienvoudigde. Wat het verbod op gokreclame […]<\/p>\n","protected":false},"author":187,"featured_media":103731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[17,20],"gi_region":[27],"class_list":["post-103727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-casino","gi_category-gokkasten","gi_region-noord-amerika"],"acf":[],"yoast_head":"\nAmerika start gokreclame verbod, terwijl illegaal gokken groeit<\/title>\n<meta name=\"description\" content=\"New York behandelt een verbod op gokreclame via billboards. 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