{"id":107986,"date":"2026-08-13T10:21:20","date_gmt":"2026-08-13T09:21:20","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/107986\/automatische-concepten"},"modified":"2026-08-13T10:21:21","modified_gmt":"2026-08-13T09:21:21","slug":"asa-verbiedt-gokreclames-midnite","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/107986\/asa-verbiedt-gokreclames-midnite","title":{"rendered":"Britse reclamewaakhond verbiedt gokreclames Midnite na 125 klachten"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>De Advertising Standards Authority (ASA) heeft vijf reclames van Midnite verboden. Volgens de toezichthouder wekten de advertenties de indruk dat gokken een uitvlucht kon bieden voor frustraties in het dagelijks leven.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ASA ontving in totaal 125 klachten over een reclamereeks van de Britse online bookmaker. Het ging om twee tv-spots, twee video-on-demand-advertenties en een radiocommercial die in april en mei 2026 werden uitgezonden. Moederbedrijf Dribble Media exploiteert het gokplatform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frustraties als opstap naar gokken<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uit de <a href=\"https:\/\/www.asa.org.uk\/rulings\/dribble-media-ltd-g26-1339084-dribble-media-ltd.html\" target=\"_blank\" rel=\"noreferrer noopener\">uitspraak van de ASA<\/a> blijkt dat in de reclames hoofdpersonen werden getoond die te maken kregen met alledaagse technische storingen. Een supermarktscanner die niet werkte, een kapotte hotelverlichting, een vastgelopen snoepautomaat. Na elke frustratie verscheen zichtbaar een kloppende ader op het voorhoofd van het personage. Vervolgens sloot elke commercial af met de boodschap dat Midnite weliswaar niet de rest kon repareren, maar dat hun gok-app w\u00e9l goed functioneerde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De klagers vonden dat Midnite hiermee impliceerde dat spelers via gokken hun frustraties konden vergeten. Dribble Media was het daar niet mee eens. Het bedrijf stelde dat de campagne uitsluitend bedoeld was om de betrouwbaarheid van de app te benadrukken en dat de slogan juist duidelijk maakte dat gokken geen oplossing was voor de getoonde irritaties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ASA verwerpt verweer van Midnite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De ASA ging niet mee in die redenering. Volgens de toezichthouder zorgde het herhaaldelijk tonen van mislukkende techniek, gecombineerd met de kloppende ader, voor een oplopend gevoel van stress bij de kijker. De daaropvolgende verwijzing naar de gok-app wekte de indruk dat die app verlichting kon bieden na al die frustraties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De reclamewaakhond concludeerde dat alle vijf de advertenties suggereerden dat gokken een ontsnapping aan problemen kon zijn. Daarmee overtrad de <a href=\"https:\/\/www.gamblinginsider.com\/nl\/bookmakers-nederland\">online bookmaker<\/a> de Britse reclameregels voor kansspelen. Dribble Media moet de campagne intrekken en mag in de toekomst geen vergelijkbare reclames meer uitzenden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toezichthouders wereldwijd scherper op gokreclame<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De zaak past in een breder patroon. Niet alleen in het Verenigd Koninkrijk, maar ook elders nemen toezichthouders steeds vaker gokreclames onder de loep. In Nederland steeg het <a href=\"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/102307\/explosieve-stijging-meldingen-over-illegale-gokreclames-bijna-vertienvoudigd\">aantal meldingen over illegale gokreclames<\/a> de afgelopen jaren explosief. De Kansspelautoriteit heeft inmiddels meermaals handhavend opgetreden tegen partijen die de reclameregels overtraden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Branchevereniging VNLOK pleitte eerder al voor strengere handhaving tegen <a href=\"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/104457\/illegale-gokreclames-vnlok-jaagt-op-boete-voor-meta-na-e10-miljoen-inkomsten\">illegale gokreclames<\/a> op sociale media en wil dat platforms als Meta verantwoordelijkheid nemen. De Midnite-zaak laat zien dat ook binnen gereguleerde markten de grenzen van wat toelaatbaar is steeds strakker worden getrokken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Advertising Standards Authority (ASA) heeft vijf reclames van Midnite verboden. Volgens de toezichthouder wekten de advertenties de indruk dat gokken een uitvlucht kon bieden voor frustraties in het dagelijks leven. De ASA ontving in totaal 125 klachten over een reclamereeks van de Britse online bookmaker. Het ging om twee tv-spots, twee video-on-demand-advertenties en een [&hellip;]<\/p>\n","protected":false},"author":187,"featured_media":107989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[17],"gi_region":[195],"class_list":["post-107986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-casino","gi_region-verenigd-koningrijk-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Britse ASA verbiedt gokreclames Midnite na 125 klachten<\/title>\n<meta name=\"description\" content=\"De Britse ASA heeft vijf reclames van bookmaker Midnite verboden na 125 klachten. De advertenties suggereerden dat gokken een uitvlucht bood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/107986\/asa-verbiedt-gokreclames-midnite\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Britse ASA verbiedt gokreclames Midnite na 125 klachten\" \/>\n<meta property=\"og:description\" content=\"De Britse ASA heeft vijf reclames van bookmaker Midnite verboden na 125 klachten. De advertenties suggereerden dat gokken een uitvlucht bood.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/107986\/asa-verbiedt-gokreclames-midnite\" \/>\n<meta property=\"og:site_name\" content=\"Gambling Insider Nederlands\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-13T09:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T09:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gamblinginsider.com\/nl\/wp-content\/uploads\/sites\/3\/2026\/08\/ASA-e1786612663677.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thom de Mol\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/Thom39655Mol\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thom de Mol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite\"},\"author\":{\"name\":\"Thom de Mol\",\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/#\\\/schema\\\/person\\\/2835bd0d1e0d226f263bce0a5566095b\"},\"headline\":\"Britse reclamewaakhond verbiedt gokreclames Midnite na 125 klachten\",\"datePublished\":\"2026-08-13T09:21:20+00:00\",\"dateModified\":\"2026-08-13T09:21:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite\"},\"wordCount\":402,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/ASA-e1786612663677.png\",\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite\",\"url\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite\",\"name\":\"Britse ASA verbiedt gokreclames Midnite na 125 klachten\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/nieuws\\\/107986\\\/asa-verbiedt-gokreclames-midnite#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gamblinginsider.com\\\/nl\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/ASA-e1786612663677.png\",\"datePublished\":\"2026-08-13T09:21:20+00:00\",\"dateModified\":\"2026-08-13T09:21:21+00:00\",\"description\":\"De Britse ASA heeft vijf reclames van bookmaker Midnite verboden na 125 klachten. 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