{"id":109355,"date":"2026-09-22T10:00:00","date_gmt":"2026-09-22T09:00:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/109355\/illegale-gokreclame-schooldomein"},"modified":"2026-09-23T09:34:21","modified_gmt":"2026-09-23T08:34:21","slug":"illegale-gokreclame-schooldomein","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/nl\/nieuws\/109355\/illegale-gokreclame-schooldomein","title":{"rendered":"Mobiele bezoekers via oud schooldomein naar Lucky Gem geleid"},"content":{"rendered":"<p><em>Het Keurmerk Verantwoorde Affiliates (KVA) heeft de domeinnaam van een inmiddels gesloten basisschool aangetroffen als kanaal voor illegale gokreclame.<\/em><\/p>\n\n\n<p class=\"wp-block-paragraph\">Tijdens periodieke controles in Google stuitte een compliance officer van het KVA op basisschoolamare.nl, de website van de voormalige basisschool Amare in het Noord-Hollandse Driehuis. Bij zoekopdrachten op gokgerelateerde termen verschijnt de site, en mobiele bezoekers kunnen worden doorgestuurd naar <strong>Lucky Gem<\/strong>, een <a href=\"https:\/\/www.gamblinginsider.com\/nl\/beste-online-casinos\">online casino<\/a> dat gewoon toegankelijk is voor Nederlandse spelers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom de domeinnaam opdook in Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Basisschool Amare viel tot kort geleden onder basisschool De Pionier, maar bestaat sinds de zomer niet meer. Vermoedelijk is de domeinnaam daardoor recent opgezegd en vervolgens overgenomen door een nieuwe partij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domeingegevens bij SIDN laten zien dat basisschoolamare.nl sinds 10 september 2026 in andere handen is, met alleen een e-mailadres als bekend gegeven. Dat e-mailadres is online ook gekoppeld aan andere, vooral Franse domeinnamen, waarbij een naam van een Italiaanse man opduikt. Of deze persoon ook de eigenaar is van de Nederlandse domeinnaam, blijft onduidelijk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verschillende inhoud voor desktop en mobiel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie de website via desktop bezoekt, ziet niets: de pagina lijkt onbereikbaar. Mobiele gebruikers krijgen wel content te zien en worden via Google doorgestuurd naar het illegale casino. Een rechtstreeks bezoek aan basisschoolamare.nl levert vaak ook op mobiel niets op, terwijl een bezoek via Google wel tot een doorverwijzing leidt \u2014 een patroon dat volgens het KVA lijkt op cloaking, waarbij verschillende gebruikers of apparaten bewust andere content of bestemmingen te zien krijgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lucky Gem valt onder het Costa Ricaanse <strong>Zenit World Sociedad De Responsabilidad Limitada<\/strong>, eerder beheerd door World Gaming Limitada. Daarmee lijkt Lucky Gem onder hetzelfde moederbedrijf te vallen als goksites als JustBit en BetSpino, die zich eveneens op de Nederlandse markt richten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een breder patroon van domeinmisbruik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het KVA stelt dat het gebruik van de naam en online aanwezigheid van een voormalige basisschool laat zien hoe breed en geraffineerd de problematiek rond illegale gokpromotie inmiddels is. De organisatie benadrukt dat de omvang van deze praktijken toeneemt naarmate meer neutrale of vertrouwde domeinen worden ingezet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze casus past volgens branche-informatie in een breder patroon waarin neutrale of educatieve domeinen worden gekaapt om verkeer naar niet-vergunde casino&#8217;s te sturen. Het KVA publiceerde eerder een rapport over illegale gokreclames op Facebook en Instagram, waarin vergelijkbare technieken als cloaking al werden gesignaleerd. Concrete cijfers of details over andere gekaapte domeinen zijn in dit specifieke geval niet door het KVA bevestigd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vervolgstappen en toezicht<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het KVA zegt dit soort voorbeelden te blijven melden via <a href=\"https:\/\/www.linkedin.com\/posts\/%F0%9D%97%A1%F0%9D%97%AE%F0%9D%97%AE%F0%9D%97%BA-%F0%9D%97%AF%F0%9D%97%AE%F0%9D%98%80%F0%9D%97%B6%F0%9D%98%80%F0%9D%98%80%F0%9D%97%B0%F0%9D%97%B5%F0%9D%97%BC%F0%9D%97%BC%F0%9D%97%B9-%F0%9D%97%BA%F0%9D%97%B6%F0%9D%98%80%F0%9D%97%AF%F0%9D%97%BF%F0%9D%98%82%F0%9D%97%B6%F0%9D%97%B8%F0%9D%98%81-ugcPost-7507761215645892627-h3cH\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, met als doel de illegale markt zo goed mogelijk in kaart te brengen en aan te pakken. Een concrete maatregel van de Kansspelautoriteit, Google, SIDN of de nieuwe domeineigenaar is op dit moment niet bekend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Illegale gokreclame verschijnt via een oud schooldomein: mobiele bezoekers worden vanuit Google doorgestuurd naar online casino Lucky Gem.<\/p>\n","protected":false},"author":187,"featured_media":109354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[17],"gi_region":[26,40],"class_list":["post-109355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-casino","gi_region-europa","gi_region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Illegale gokreclame 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