Having already been doubly rewarded this year with the ‘Casino of the year’ title, awarded for the 2nd year by the Global Gaming Awards, and that of ‘Best Gaming Operator UK & Europe 2020’ from the International Gaming Awards, the Monte-Carlo Casino ends this year of recognition from its peers with, on 18 November 2020, a ‘Community Award’ from the Industry Gaming Awards. A prize that rewards the commitment of Casinos de Monaco to the community during the pandemic, with the solidarity movement created around #StrongTogether in March 2020.
#StrongTogether: a solidarity movement with a message of hope that has gone viral
At the beginning of the Covid-19 pandemic in March, the Monte-Carlo Société des Bains de Mer casino teams launched #StrongTogether. More than a hashtag, it was a genuine movement of solidarity, bringing a message of hope, with Monaco’s colours as its background, and dedicated to the community.#StrongTogether was deployed on 27 March 2020 on the front of the Monte-Carlo Casino, like a “beacon in the night”, according to Pascal Camia, Executive Director of Gaming.
Supported by the Chairmanship and the entire Monte-Carlo Société des Bains de Mer Group, #StrongTogether quickly became popular and gained the commitment of the Monaco community. Under the leadership of H.S.H Prince Albert II, employees, residents and institutions rallied to the movement, spreading the message. National momentum was created. And thanks to social media it spread beyond the borders.
With this ‘Community Award’, all the Group Monte-Carlo Société des Bains de Mer is rewarded Under the #StrongTogether banner, charitable actions were put in place by employees of the Monte-Carlo Société des Bains de Mer Group, to support nurses and other entities working on the front line to manage the Covid-19 pandemic. Fundraising was organised, dishes were prepared by employees in the Group’s kitchens and delivered to the staff of the Princess Grace Hospital and retirement homes in Monaco. It is this movement, created by the Monte-Carlo Casino, that was rewarded on 18 November by the ‘Industry Community Awards’, in the ‘Community Award’ category. An initiative that stood out from those of the other finalists nominated – casinos, hotels & resorts – all part of the international gaming industry.The ‘Industry Community Awards’ were created this year by the English Group Clever Duck Media, the organiser of the ‘International Gaming Awards’, which in February awarded the Monte-Carlo Casino the ‘Best UK & Europe Casino Operator’ award. These new Awards reward the individuals and companies in the gaming industry and the Resort Hotels and casinos, which have gone beyond the framework of their usual activities to combat the difficult situation linked to the Covid-19 pandemic. They salute non-profit social actions that have beneficial consequences for the whole country. Jean-Luc Biamonti, Deputy Chairman of Monte-Carlo Société des Bains de Mer, said on this occasion: “The ‘Community Award’ rewards the Casino de Monte-Carlo for its solidarity action supported by all employees of the Monte-Carlo Société des Bains de Mer Group and conducted during the crisis linked to the Covid-19 pandemic. An action in favour of the community, and relayed nationally. This is new recognition by our peers of our vision of gaming in Monaco, of which we are particularly proud”.