The free to play weekly and monthly competitions, which have become popular with their followers and gained industry recognition for their original promotional value, provide an exciting alternative to the standard affiliate review site offering, giving players access to the latest titles, affording developers unique marketing opportunities.
The addition of games from Relax Gaming, the outstanding B2B multi-product provider, including titles such as TNT Tumble and Temple Tumble Megaways, is testament to the attraction of the slot tournament format, and how operators are now regarding the affiliate community as a vital promotional tool in their marketing strategy, especially those affiliates who understand the user and create products which are as enjoyable as they are informative.
The affiliate provider has placed a strong focus on developing close and productive connections with both operators and developers in recent times, an approach that has been validated by the new partnership with Relax.
Fraser Linkleter, CMO of Slots Temple, said: “It is an honour to welcome Relax Gaming to Slots Temple and to offer its games in our Slots Temple Tournaments.
“Our free to play tournaments have received a great response from all sides and our plans for further improvements, with social features and prizes, will only go to enhance their popularity.
“Being able to partner with the very best providers, such as Relax Gaming, has been immensely pleasing and reaffirms that creative thinking affiliates can be a real asset to the iGaming community.”
Simon Hammon, CPO of Relax Gaming, said: “The affiliate market is a tremendously competitive space and the acceleration of innovation in recent times is really exciting to witness.
“Slots Temple are at the forefront of that surge and we are pleased to be able to partner with the team and offer its followers the chance to experience our content through the format of its exciting points-based tournaments.
“We are looking forward to building on the relationship and including more of our portfolio in the weeks and months to come.”
