American Ultimate Disc League and LSports Data enter into $3m data distribution and co-development strategic partnership

22nd April 2021 - The American Ultimate Disc League (AUDL), the world’s largest professional Ultimate disc league, UltiX Technology, its majority-owned technology development company, and LSports Data, a global leader in the delivery of real-time sports data solutions proudly announce today they have entered into a strategic data distribution and co-development agreement. 

The five-year agreement, signed today by Steve Hall, CEO and commissioner of the AUDL and Dotan Lazar, CEO of LSports Data results in LSports being designated as the “Official Data Partner of the AUDL” and grants exclusive rights to the distribution of AUDL Official Data and enhanced betting solutions to on-line and in-person betting partners on a global basis.

The agreement will also result in a joint development effort between LSports and UltiX to develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate, set to be delivered for the start of the 2022 AUDL season. UltiX has built proprietary statistics collection and publishing applications and along with LSports will invest substantial engineering and product development resources to create interesting and entertaining data sets and betting solutions for the betting industry.

“A key part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract new fans to our exciting, action-packed sport,” commented Steve Hall, AUDL CEO and commissioner. “We could not have found a better data partner to help us achieve this goal than we have with LSports. They are agile, focused, and innovative and share our vision for the huge entertainment value of our sport around the world.”

Dotan Lazar, CEO of LSports, said: “LSports is known internationally for its real-time data solutions, including pre-match and in-play odds, bet stimulations services and more. We had been looking to partner with a fresh new sports property as we enter the North American market. With twenty-two teams, 139 live events and full control over its data and video streaming assets, the AUDL provided us with the perfect launching pad.” Lazar added, “Our partnership with SCCG Management will help us meet the demand for more exciting and high scoring team sports from betting partners in the US and around the world.”

Stephen Crystal, founder of SCCG Management, said: “We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be leading the sales and distribution of the data solutions that they will be co-developing. We believe that professional ultimate and the AUDL will take off as US and international bettors discover this widely played action sport.” 

The total value of the data rights being acquired and the engineering, product development, sales and support investments being made by the AUDL, LSports, UltiX and SCCG is $3m over the five-year term of the agreement.


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