Pariplay adds innovative content from ESA Gaming to Fusion™ platform

Games’ proven cross-sell capacity helps drive operator revenue

22nd July 2021 - Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has boosted its Fusion™ platform by adding ESA Gaming’s EasySwipe™ portfolio to its offering.

The EasySwipe™ collection is designed to offer additional revenue streams to sportsbooks, allowing users to enjoy high-quality casino games without disrupting the sports betting experience through lightweight HTML5 mobile-first games.

Super-fast performance and open sessions allow players to swipe in and out between the verticals and the games have been proven to drive player engagement and retention levels.

Titles include quick-fire versions of Roulette and Blackjack as well as player favourites Goal Mine and Fruit Staxx with more games to be added this year.

The deal will see the EasySwipe™ portfolio gain a considerable presence globally via Pariplay’s extensive operator network.

The Fusion™ platform is licensed in 16 regulated markets and features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

Jose’ Micallef, Business Development Director at Pariplay, said: “ESA Gaming offers an exciting and innovative approach to cross-selling and its EasySwipe™ products can help operators introduce its customers to new verticals and drive engagement.”

“ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “We are thrilled to add our EasySwipe™ products to Pariplay’s industry-leading platform which enables us to reach a new audience across a number of territories.”

“As a product range, our content sits in an exciting space between verticals so can act as a perfect cross-sell tool between sports betting and online gaming while offering players great entertainment.”

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