26th July 2021 - Paris Saint-Germain, France’s leading football club, has signed a long-term partnership agreement with Fonbet, the leader in sports betting market in Russia and CIS region.
Fonbet, betting company, omnipresent in Russia and CIS, will be able to take advantage of the Parisian club's ever-increasing popularity in those regions, as well as securing exclusive marketing rights for its users.
With a large number of sports betting shops as well as an official website and a dedicated app, Fonbet is a major player in the betting industry throughout Russia and the CIS region, which will ensure that Paris Saint-Germain will grow its fanbase in those territories.
The Fonbet logo will appear during PSG home matches in Ligue 1 as well as on the club's official website and app. Fonbet will offer its customers increased odds for PSG matches and also collaborate on special promotions developed jointly with the club.
This partnership is the result of a strong bond created with Russian and CIS fans during the 2018 World Cup in Russia. The French team's performance during this World Cup has considerably increased the interest of Russian and CIS fans in French football, particularly in Paris Saint-Germain.
Marc Armstrong, Director of Sponsorship at Paris Saint-Germain, about this new partnership: “We are delighted to welcome Fonbet to our family of regional partners at Paris Saint-Germain. The reputation of our club is growing steadily in Russia and CIS. An association with the leader in sports betting in these regions and above all a company that shares the same values seemed obvious. The partnership between the club and Fonbet aims to create a unique football experience for Paris Saint-Germain fans and football lovers in Russia and CIS region.”
Alina Yakirevich, Fonbet CMO, adds: “PSG is one of the strongest French teams and a top European contender. The team gets a lot of support from fans in Russia and the CIS countries. I am confident that our partnership will last for a long time and help to consolidate Fonbet's status as a leading player on the betting market in Russia and the CIS region.”