As part of the partnership, Fonbet branding will be displayed at Borisov Arena. The company's logo will also be included on the team's uniform. Fonbet and BATE are collaborating on promotions for fans of the team, including with the participation of team players.
BATE, the only member of the Champions League group stage in the history of Belarusian football, will be part of Fonbet's sponsorship program, which includes big names in European football like Real Madrid, Milan, PSG and PFC CSKA, one of the leaders of the Russian championship.
Alina Yakirevich, Fonbet International Development Director: “Our new partner is the flagship of Belarusian football and the most popular club in the Republic with a huge fan base. BATE shares our aspirations, values and goals to be the market leader. Fonbet is the largest betting company in the CIS. We only recently entered the Belarusian market, but we've got big plans for the future. We support the best clubs in every country where we operate, and starting next season we plan to expand the scale of our cooperation with BATE.”
Sergey Sinkevich, Head of the Sales Department of FC BATE: “We're glad Fonbet is our partner because they're one of the top players on the betting market. The professionalism of their team is clear from the very start, so it's not surprising that we opted for long-term collaboration. This will help us make the most of all the available marketing tools. We're sure that our cooperation will be beneficial for everyone involved: partners, clubs and fans.”
