Alexander Paramonov, Director General of Fonbet: “It was especially important for us to sign an agreement with the Ufa club. There aren't many places where they love hockey so much and are so devoted to their team as in the capital of Bashkortostan. Salavat Yulaev is truly a top-notch team. They play exciting hockey and are loyal to their winning traditions. Ufa fans, who follow their team practically throughout every city of the KHL, deserve our praise as well. Together with the club, we'll put together lots of different events for them, both in their hometown arena and on the club's social media. Stay tuned!”
Rinat Bashirov, Director General of Salavat Yulaev: “We're excited to have signed a long-term agreement with Fonbet. To date, it's one of the largest advertising contracts in the club's history. Fonbet is the country's leading betting company and a partner of the Kontinental Hockey League. We liked how our colleagues negotiated, and I'm sure this will have a positive effect on the partnership as well. In fact, everyone will benefit! Salavat Yulaev, Fonbet, and our fans, especially good bettors.”
Fonbet is the largest betting company in the CIS and an official partner of the Kontinental Hockey League since 2017. The company's cooperation with the KHL is the longest in the history of Russian sports and bookmaking.
