Sneak peek: The mother of all conferences awaits – SiGMA Europe ‘21

Traditionally a cold shoulder month, Malta is getting ready to welcome thousands of delegates to SiGMA Europe in November 

Those of you who have visited SiGMA Europe know that November is dedicated to the island of Malta and SiGMA. The SiGMA Europe expo has been held in Malta successfully since 2014, and after a year of social isolation and lockdowns, there’s no better way to kick off the month of November with not one, but four major shows for what promises to be the mother of all conferences.

An English-speaking country, with a rich cultural past and plenty of leisure and entertainment options, SiGMA Malta will deliver the finest in the industry with three verticals taking place at the MFCC’s first-class conference space and our newest addition. This is your chance to profit from the convergence of new technology, digital marketing, digital health, and gaming. Although SiGMA has pioneered the virtual events space, nothing compares to the excitement of a real-life event! In this article, SiGMA’s Content Team walks us through what to expect in SiGMA Malta. November, we have been eagerly waiting for you!


SiGMA has witnessed continuous growth since opening its doors to the gaming community seven years ago, with interest in the gaming scene presently at an all-time high. SiGMA has established its imprint on the global gaming map, bolstered by a unique mid-Med position, and continues to grow on its mission to act as a connection for businesses wanting to connect interests across continents.

The event has developed into the ultimate gaming showcase, operating on both a European and global scale, and is positioned at the leading edge of a very competitive sector. Previous events attracted over an estimated 400 sponsors and exhibitors, 200 industry-leading speakers, and a record-breaking 15,000 guests from over 80 countries; this cornerstone in the global gaming calendar is expected to become even greater this November. Expect bigger, expect better!


AIBC is a favorite in the global emerging technology event calendar is only poised to expand as Malta’s dedication to a new digital era becomes clear. Positioned at the forefront of a highly competitive sector, the event has grown into one of the world’s top blockchain and emerging tech events, operating on both a European and global scale, since 2018.

It is one of the world’s premier gatherings for blockchain, artificial intelligence, cryptocurrency, and other new technologies, bringing together an elite group of delegates, policymakers, and thought leaders from across the world.


Affiliate Grand Slam brings together all of the industry’s newly emerging, and affiliate companies. This Affiliate community enables sector-specific information sharing, as well as networking and the development of commercial partnerships.

This branch aims to bring together thousands of like-minded delegates: including content marketers, conversion optimisation and lead generation specialists, media buyers, affiliates, SEO Gurus and influencers, SiGMA Group is committed to ensuring that you, as an affiliate, have the entire experience of meeting new prospects, catching up with clients, and being inspired and encouraged by your fellow industry leaders! 


Nothing beats SiGMA’s networking. SiGMA Europe presents the ideal opportunity to network and strike connections. A strong network translates to powerful business prospects. Networking provides the benefit of being seen and getting noticed, which is critical in recruitment, developing and growing your profession and business.

More than that, being visible and getting noticed in conjunction with the appropriate individuals may help you raise your own profile among colleagues and others in your field maximising sales opportunities.

VIP Speakers and guests:

Expect various VIP speakers and guests to be roaming around the expo floor this November. Some of the big names this year will be singer, songwriter, and record producer Akon; football star turned rising DJ Dijibril Cisse. The high-profile list of attendees that will be attending the event is nothing short of noticeable. 

Member of Parliament, Honourable Minister Silvio Schembri, and Deputy Prime Minister Hon. Christopher Fearne will also be present for the enticing conferences and high-quality workshops.

In-person learning: Conferences and Workshops

At our live events, SiGMA Group focuses on in-person learning through engaging workshops that invite industry leaders from all over the world to share their expertise with hundreds of people. Because we want to provide you a complete in-person learning experience, our conference topics are carefully curated to provide in-house learning.

Workshop and conference participation blurs the lines between formal and informal learning since it combines professional lectures with substantial networking with peers attending the same space.

Next up: Malta Week

For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC).

Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. 


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