Published
Industry

Bragg’s ORYX Gaming Live In The UK With Novibet

Expanded agreement sees ORYX grow footprint in largest regulated global iGaming market

ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG), has expanded its reach in the UK market after going live with Novibet.

Exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio can now be accessed by Novibet’s UK customers. Egyptian Magic, the debut title from soon-to-be launched studio Atomic Slot Lab, powered by Bragg, will also be made available to local players.

The launch follows ORYX receiving its UK license in November, enabling it to provide its content to leading brands in the large and established market.

The total addressable market (TAM) for the online casino sector in the UK in 2022 is projected to be approximately US $5.9bn (£4.4bn) according to H2 Gambling Capital, making it the largest regulated iGaming market in the world.

The partnership with Novibet has also seen ORYX’s content made available for Novibet’s players in Greece where the operator holds a leading position; with additional regulated markets set to follow later this year. 

Chris Looney, Chief Commercial Officer at Bragg, said: “We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities.

“Our expanded partnership with Novibet further aligns our player popular content with this leading iGaming operator and we are excited to bolster our collaboration in 2022 by launching in additional markets.”

Yannis Xirotyris, Chief Commercial Officer at Novibet, said: “We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer. In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”

Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...