ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG), has expanded its reach in the UK market after going live with Novibet.
Exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio can now be accessed by Novibet’s UK customers. Egyptian Magic, the debut title from soon-to-be launched studio Atomic Slot Lab, powered by Bragg, will also be made available to local players.
The launch follows ORYX receiving its UK license in November, enabling it to provide its content to leading brands in the large and established market.
The total addressable market (TAM) for the online casino sector in the UK in 2022 is projected to be approximately US $5.9bn (£4.4bn) according to H2 Gambling Capital, making it the largest regulated iGaming market in the world.
The partnership with Novibet has also seen ORYX’s content made available for Novibet’s players in Greece where the operator holds a leading position; with additional regulated markets set to follow later this year.
Chris Looney, Chief Commercial Officer at Bragg, said: “We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities.
“Our expanded partnership with Novibet further aligns our player popular content with this leading iGaming operator and we are excited to bolster our collaboration in 2022 by launching in additional markets.”
Yannis Xirotyris, Chief Commercial Officer at Novibet, said: “We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer. In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”