SPRING RACE TOURNAMENT lasted for 20 days with a total prize pool of 3,000 euros, which was organized on the BetB2B partner’s platform in the most-popular ATMOSFERA's game - Live Roulette.
When it comes to delivering a new feature, ATMOSFERA always takes into account the pleasure of players, the needs of partners and the desire to exceed our own expectations. According to the results of the SPRING RACE tournament, the DAU indicator (Daily Active Users) increased by x5 times, the churn rate decreased by 1.5 percentage points, and a number of players increased from the new GEOs such as Latin America, India and Africa. The average time session increased by 35% after the tournament.
YuryErmantraut, CEO at ATMOSFERA, commented: “This year, in addition to product releases, we plan to introduce at least two marketing features to the market, one of them is ATMOSFERA tournaments. We’re grateful to the BetB2B partner for supporting this campaign. The results are really impressive. Further plans include a cross-platform tournament and an increased prize pool. StaytunedwithATMOSFERA!”
