Published
FinancialIndustry

MiFinity enters the next phase of growth with a major rebrand

Dublin, 7th April 2022 - MiFinity, the secure iGaming eWallet, is delighted to announce its new brand identity today. The rebrand takes MiFinity to the next level within the iGaming space, and includes a new logo, strapline, refreshed brand colours, and an updated website and social media channels.

mifinity generic logo gi web image

However, the rebrand goes beyond the updated cosmetics of the business. The new branding represents MiFinity’s core values and ambitions of the company to be a market leader in the online payments space and be at the forefront of payments within the iGaming industry.

Paul Kavanagh, CEO of MiFinity, commented, “MiFinity has made significant inroads in the online payments and iGaming space in the last 18 months. As such, our brand refresh reflects our maturity and ambition. MiFinity’s eWallet is the ‘eWallet with infinite possibilities’ a sentiment that the team at MiFinity believes embraces the brand and one that our merchants and customers will get behind. 2022 will be a big year for MiFinity, and the rebrand sets the tone for our continued success.”

The new brand identity comes from a hugely successful 2021 MiFinity, recording a 1,300% growth in transactions, launching on more than 300 iGaming operator brands, and expanding their coverage into several new regions. 2021 also saw the launch of the popular MiFinity eVoucher, a single-use pre-paid voucher, and the MiFinity Virtual IBAN, which allows its customers to transfer funds from any IBAN-enabled bank account to their eWallet with zero fees.

About MiFinity

MiFinity, a global payments provider, offers a range of cost-effective and efficient end-to-end payment solutions. It has a growing network of international partner relationships and a best-in-class, highly secure and regulated technology platform.

MiFinity’s online eWallet targets the online gaming, travel and eCommerce sectors. It is a fast, simple, and secure way for customers to perform transactions with multiple local payment options in different currencies. As a result, MiFinity is evolving into a true ‘omnichannel’ payment provider to the global online payment market.

MiFinity UK Limited (Registration Ref.900090) and Mifinity Malta Limited (Registration Ref. C64824), trading as MiFinity for the issuing of electronic money are duly authorised and regulated by UK Financial Conduct Authority (FCA) and Malta Financial Services Authority, respectively (MFSA).

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...