As Rdentify continues to move into an exciting new phase of innovation, we’re very pleased to announce that we’ll be collaborating with Neccton to offer our advanced customer risk software to 50 new operators.
Rdentify offers a functional, innovative solution for businesses that prioritise customer welfare. Using cutting edge machine learning models, our platform flags end-user vulnerability risk during live chat, email, and chat bot interactions, which in turn identifies and protects players from potential harm.
This new collaboration with Neccton opens new opportunities for us to scale and develop services to meet the growing demand for customer-focused technology. At a time when vulnerable customers are becoming more commonplace than ever, businesses have a social responsibility to protect their players from gambling-related risks, and uphold the regulations expected of them.
Rdentify’s founder and CEO Daniel Brooks welcomed the new collaboration with Neccton:
“We are delighted to announce the launch of a new partnership with Neccton, a leader in real time data analytic Responsible Gambling and AML solutions.
Neccton products will complement the state-of-the-art Rdentify suite which identifies at-risk customers in real time during email, Live chat and Chatbot conversations. This is a key component of our strategy to assist businesses to identify at-risk customers before they come to harm.”
Our Sales Director Nige Roberts also has high hopes for the partnership:
“I am very happy to be working with such esteemed people who take the welfare of players seriously. Neccton’s values align with our own philosophy here at Rdentify, so we anticipate great things from this partnership.”
Working alongside Neccton gives us the opportunity to move forward with our innovation. Current industry-standard approaches rely heavily on metrics around time and money spent; but this data is narrow, limited in quantity, and does not reflect individual customer circumstances.
To overcome this barrier, we want to further improve our NLP analysis to incorporate other communication channels (such as phone and email) alongside online chat and existing behavioural metrics. This means we will be able to generate additional high-quality data on vulnerability, and protect even more players from gambling-related harm.
As we expand our reach with customers across Europe and beyond, we will continue to seek partners who champion innovation, and work alongside us to establish vulnerability tracking technology as an industry-standard tool.
