A new entertainment frontier for crypto traders: BGaming integrated its iGaming content into Merkeleon’s crypto exchange platform

BGaming, a fast-growing iGaming content provider, has joined forces with Merkeleon, a leading European provider of white-label solutions for e-commerce and crypto commerce. The studio's online games are now available for customers of Merkeleon's white-label cryptocurrency exchange.

The integration makes BGaming's high-quality games available for crypto exchanges with a special gaming licence, providing their users extra income and entertainment after trading or exchange sessions.

The collection of integrated games includes crypto players' favourite titles: crash multiplayer Space XY, Minesweeper, Heads and Tails, classic roulettes, poker, and other popular slots. The crypto exchange operator will set the configuration and availability of games, depending on the jurisdiction and licence.

The uniqueness of the solution lies in a seamless integration of BGaming's content into a crypto exchange, achieved by authorized and verified users' auto-login and use of saving balance.

Alexandr Shavel, Head of Business Development Department at BGaming, said: “This integration is the next rational step toward the growth of BGaming's crypto projects. Crypto exchanges are a valuable source of players' traffic, and we see that crypto players enjoy our games. We believe in the further success of this project and are happy to collaborate with such a trusted developer as Merkeleon.”

Alexey Sidorowich, Chief Commercial Officer at Merkeleon, commented: “While working with crypto exchange operators, we see the tremendous interest in their platforms' gamification and integration of new tools to use digital assets in online games, results' predictions, lotteries and so on. By integrating BGaming's high-quality iGaming content, crypto exchange operators will not just open new opportunities and improve retention of current users but will increase revenue by attracting new ones.”

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