“iGaming 3.0 is about introducing a new era to the industry, unavoidably coming with progress. We focus on safe and easy integration for casino brands to take over this new technology and enjoy all the benefits, that are customer loyalty, higher metrics, issuing their own crypto, and last but not least, a reputation of game changers”, says Alex Antsyferov, CBO at Trueplay. The company carries out gambling businesses to Web 3 with its unlimited opportunities, and here is how.
Trueplay’s benefits as of 2022
Data-proven metrics, given by Trueplay’s online casinos who’ve already implemented the product, show an increase of up to 5.2 times the retention rate in six months, higher 67.4% ARPPU, and 148% traffic ROI. The figures are quite impressive, considering users are much harder to retain than acquire. So how does Trueplay manage to do that?
In the integration stage, Trueplay helps casinos issue their own branded tokens based on a blockchain system without changing the business model and vast expenditures on development. Add all-time support, and a ready-to-use marketing strategy to promote Trueplay to casino users.
Once Trueplay is launched, a casino rewards players with tokens backed by a percentage of its GGR. Trueplay’s Loyalty Programs are called Play to Earn and Hold to Earn. With Play to Earn users get rewards each time they make a bet, and Hold to Earn allows them to hold tokens for a while to come back and always have something to bet again.
In 2022 Trueplay added a lot of useful features. Among them is the Referral Program, Notification Service, which informs users of their token balance change, and Social Network Module for operators to promote their social media inside Trueplay. As of the end of 2022, Trueplay is available in 15 languages.
Upcoming features in 2023
The most interesting features from Trueplay to come are user tournaments, NFT avatars, integrating MetaMask log-in or other wallets, improving Token Sales mechanics, and much more. The complete roadmap for 2023 is below.
Trueplay’s features, which will be released in 2023, foster positive experiences, both for casino operators and their customers. And that is the promise to shape the future of the whole industry Trueplay puts forward.
