Leading iGaming solutions provider Upgaming has recently launched its latest tool, "Bet Builder," for its Highly scalable sportsbook software & API. Upgaming's sportsbook has been leading the market with the highest amount of live (112 000) and pre-match (96 000) events and over 5200 custom markets made by over 120 in-house bookmakers. Adding a bet builder to Upgaming's existing product offering gives its operators an additional competitive advantage for a few reasons.
Sportsbook is about engagement and the number of options you give your customers. In other words, The more options you offer, the more loyal they become. That was the idea of creating Upgaming's bet builder allowing end users to handcraft odds by combining multiple markets into a single bet. Users can connect up to 10 markets from a single event, with Bet Builder calculating the accumulated odds. This multi-selection format provides a more immersive experience for the user, increasing engagement and loyalty to the operator's platform.
"Bet Builder" gives operators the ability to offer a novel and captivating betting style that has the potential to draw in and keep customers. The feature of allowing multiple selections can motivate users to include various markets in each bet, which leads to an increase in revenue. Bet Builder represents a high-margin product, with expected margins exceeding 30%.
In other words the bet builder is a single feature that brings a lot to the table, engagement, loyalty, customization, additional profit margin, and freedom of choice to the end user. That's why Upgaming built such a feature, bringing its fully comprehensive sportsbook a step further.
Betbuilder can be integrated with a turnkey or white label sportsbook solution (When you are just starting your business) or with sportsbook API (for those who already have their existing business but want to upscale it). The Sportsbook API was introduced in 2022, enabling existing operators to integrate highly scalable sportsbooks into their existing platform within a week.
With Upgaming's sportsbook, Operators can access an extensive range of over 140 different sports, more than 112 000 live events, over 96 000 pre-match events, and over 5 200 custom markets made by 120 in-house bookmakers. The Sportsbook software offers one of the highest scalable infrastructures on the market. tThat can withstand any amount of users you throw at it.
