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Xanada Investments announces strategic investment in Gamixter

Xanada Investments has made a strategic investment in Gamixter, a revenue and retention booster that helps Gaming companies maximise the effectiveness of each player's live session.

XanadaPR

Gamixter's cutting-edge solutions significantly boost player engagement by offering a variety of real-time activities during live gaming sessions. This dynamic approach empowers businesses to see immediate improvements in player involvement, eliminating the need for costly and time-consuming re-engagement tactics.

Designed for versatility, Gamixter's product integrates effortlessly with any existing system, ensuring smooth operation across a wide range of devices and platforms. Its adaptability is especially beneficial in regions with limited technological infrastructure, where seamless functionality is crucial to maintaining player retention and maximising overall business performance.

This investment will support Gamixter in expanding its global reach and further refining its innovative product, positioning it as a leader, especially in the emerging markets where infrastructure challenges have traditionally limited growth opportunities.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his insights on the investment: "Gamixter provides iGaming businesses with a critical tool to increase revenue by focusing on engagement during live sessions. Instead of depending on additional spending to bring users back, Gamixter captures maximum value from active players. This not only boosts retention but also delivers a more cost-effective and efficient approach to revenue growth.

By supporting Gamixter, we're investing in a solution that adapts seamlessly across diverse markets while outperforming competitors with its ease of integration and real-time impact."

Andrey Beyerbah, CEO of Gamixter, commented: “We're thrilled to have Xanada Investments on board as they help us to scale globally and continue delivering innovative solutions that keep players engaged and drive business growth.

Our real-time gamification tools are designed to not only boost revenue but also offer operators an easy, adaptable solution that works across any platform, even in regions with technological challenges. By focusing on engagement during active sessions, rather than just re-engagement, we can drive substantial improvements in key metrics."

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