“The ALPHA RACE is a test of boldness and ambition,” said Vitaly Anisin, CMO. “It’s a call to the relentless who refuse to settle.”
Participants earn points by driving traffic to Alpha brands, with select brands offering extra rewards. Weekly leaderboard updates fuel the action, while immersive content and interactive features make every turn count.
Time is ticking, and the race is already heating up. Don’t miss your chance to join the action — gear up, compete hard and claim your spot at the top.
