These events deliver greater potential winnings for users while encouraging the placement of combo bets, creating a more dynamic and rewarding betting experience.
Low-margin events have been integrated firstly into BETBY’s proprietary esports feed, BETBY Games, and are available exclusively for pre-match bets in the Blitz Tournament format for basketball, with other e-sim sports formats also expected to offer low-margin events shortly. In this groundbreaking setup, each match lasts just one minute, with three matches available per tournament. Players can enjoy these fast-paced games directly on the platform, providing an experience that blends betting and entertainment seamlessly.
Despite offering operators a margin ranging from 2,5% to 0,5%, this innovative approach ensures profitability through increased turnover and player retention. By focusing on fast-paced bets and attractive odds, zero-margin events incentivise users to place more frequent and higher-value wagers. This not only enhances the betting experience for players but also increases their active time on the platform, creating benefits for both operators and users.
BETBY’s low-margin events are made possible by the company’s advanced analytics, cutting-edge calculations, and industry-leading statistical models, ensuring reliability and profitability for operators while delivering unparalleled value and betting opportunities to users.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Low-margin betting is a bold innovation that meets player demand for better odds while supporting operators with a profitable and dynamic solution. It’s a game-changer for the industry, blending entertainment with operational efficiency and showcasing our ability to create win-win propositions that push the boundaries of what sportsbooks can achieve. This launch embodies BETBY’s innovative spirit and our commitment to providing the best possible products for our clients.”
