Sports betting has been a lucrative niche in the iGaming domain for decades now. It has been a long time since new features and functionalities were introduced for operators. Today, most sportsbook software providers focus on curating different betting elements for end-users while operators are provided with the same old-school management features.
With TRUEiGTECH, that’s definitely about to change in 2025! The company has now launched a new set of PAM and back office features, facilitating sophisticated access and control for operators over their user data, betting analytics, marketing stats and more. In simple words, TRUEiGTECH is encouraging data-driven business operations for sportsbook operators.
New features that TRUEiGTECH offers with its next-gen sportsbook PAM and back office moduleHere is the list of a few features or functionalities that TRUEiGTECH has embedded into its brand new PAM and back office module for the sportsbook platforms:
360-degree player view
Operators can now have a clear picture of where their users are on the platform and what sports betting features they engage with. Right from initial sign-up to the sports events they bet on, every piece of data will be collected and displayed on a unified dashboard.
KYC system
The back office module by TRUEiGTECH will now have an improved KYC module, backed with Artificial Intelligence and biometric authentication. It will enable sportsbook operators to onboard only legitimate users while keeping the fraudsters out. Thus, the sportsbooks can be made more reliable and trustworthy for users.
Payment management
Tracking deposits or managing payouts can be a hassle with multiple dashboards and tabs of traditional back office systems. TRUEiGTECH has now unified all the payment management-related controls on a single dashboard, giving operators the chance to track monetary operations seamlessly.
“No more limited controls for sportsbook operators! For a long time, we used to think only about how sportsbooks can add value for the end-users. But in the process, we were late to realise how important it is for operators to attain proficient control over their sports betting operations. Therefore, it is now time to give the administrators a big upgrade with new-age sports betting PAM and back office features, powered by AI and other advanced technologies.”, said the Operations Head at TRUEiGTECH.
