The new partnership means the supplier and operator will jointly consider future sports betting opportunities and bid requests from lotteries in the US on a mutually-exclusive basis.
This combined offering of IGT’s PlayShot Platform, which is already live in four US states, and William Hill’s track record as an operator, already gaining a foothold in all five US states that have legalised sports betting, could prove extremely beneficial for the pair and lotteries that chose to utilise their services.
The new partners are looking at US states hoping to increase revenues through the expansion of sports betting services, following the Supreme Court’s decision to repeal the Professional and Amateur Sports Protection Act (PASPA).
Renato Ascoli, IGT CEO, North America, said: "IGT is uniquely positioned as a leader in both lottery and sports betting technologies to deliver innovative solutions that will expand the possibilities for players and for lotteries themselves in this exciting new market. By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technology and operational expertise."
Joe Asher, CEO of William Hill US, added: "William Hill's track record as an operator globally, and our clear leadership as a sportsbook operator in the US in particular, mean that US lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution – maximising revenues to each state with a quality product and service."
