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EveryMatrix powers the relaunch of Mybet brand

Wednesday 24th April 2019
THIS IS A PRESS RELEASE AND/OR ADVERTORIAL

EveryMatrix is delighted to support the relaunch of Mybet, a well-known name in the iGaming industry. Mybet’s new back-end is now powered by EveryMatrix’s GamMatrix, the flexible and scalable gaming management platform.

After being acquired by an investment group in December 2018, Mybet went through an extensive reconstruction process and is now relaunching its operations across many European markets through a licensing partnership with Rhinoceros Group.

EveryMatrix provides Mybet with a fully managed platform which delivers player management, seamless wallet, CMS, in-depth customizable reporting, fraud detection and prevention tools. GamMatrix supports responsible gambling rules for multiple EU jurisdictions: reality checks, self-exclusion/time-out mechanism, various gambling limits (deposit, loss, wagering) and many more.

EveryMatrix also provides payments processing via MoneyMatrix, a licenced and regulated Financial Institution which provides access to over 150+ payment solutions.

Mybet will uphold full control over the user experience by using EveryMatrix’s Web APIs for building their new mobile-first front-end.

Tobias Carlsson, Rhinoceros Group CEO, said: “We have a longstanding relationship with EveryMatrix, and both parties have helped the other to successfully compete in the marketplace. We are confident this great cooperation will continue also with Mybet.

Mybet was one of the pioneers in the German sports betting field, and together with EveryMatrix and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”

Stian Hornsletten, Co-founder of EveryMatrix and CasinoEngine CEO, commented: “We already have a strong partnership with Rhinoceros Group and we gladly stepped up to the challenge of helping Mybet create such detailed integration. Mybet is a powerful brand with high notoriety and we are pleased to provide our technology for their renewed journey. The new integration is a solid proof of GamMatrix and CasinoEngine’s high-availability, scalability and performance.”

Mybet’s sports betting operations are powered by the established sportsbook provider Kambi, which is now integrated with EveryMatrix’s back-end platform to bolster the operator’s growth. 

About Mybet

Founded in 1998, Mybet is Germany’s pioneer in online sports betting and has throughout the years provided betting services to millions of customers. Mybet is since December 2018 under new ownership. Mybet was relaunched in April 2019 and has in a short period of time re-established itself as a leading contender in the markets it operates in.

Mybet’s ambition is to provide its customers with a seamless mobile betting experience, enabling them to find their favourite bets whenever and wherever they like.

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