UltraPlay signs strategic partnership on the Asian market with AE Group

Advanced betting solutions provider UltraPlay has further expanded its presence on the Asian soil with the latest strategic partnership signed with AE Group – a leading provider of gambling entertainment in the region. AE Group will be the exclusive representative of UltraPlay’s eSports and sports products, with the main focus on eSports.


UltraPlay and AE Group worked together to present their partnership for the first time during the flagship gambling event in Asia – G2E Asia, Macao (21-23 May). The newly established cooperation was presented in a very spectacular way at the AE Group’s booth attracting many visitors and potential clients, making G2E Asia a successful start of their business relationship.

Mario Ovcharov, CEO of UltraPlay,said: "UltraPlay’s passion for innovation and first-rate services to the end users is shared by AE Group and I believe our winning eSports product suite will help them continue their impressive growth in Asia and beyond."

Eugene Chan, Sales Directorat AE Group added: "UltraPlay has deep understanding and many years of experience in eSports as well as betting operation, which perfectly answers to our vision and mission to offer the highest quality products on the market. We believe in our profitable business partnership, which will serve as a gateway for the next level of betting entertainment in Asia."

UltraPlay has recently released an enhanced version of their live betting model for eSports, which they described as a complex mixture of AI and human traders’ interaction. Basically, the synergy comes from this success formula - human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.
Through UltraPlay’s overall eSports betting suite, AE Group will be capable to offer unprecedented package for a next level of eSports betting entertainment, which includes:
• 28 eSports titles, amongst are the Golden Trio (CS:GO, League of Legends, Dota 2) as well as Overwatch, StarCraft II, King of Glory, PUBG, and many other titles)
• Up to 200 live markets on CS:GO
• 2500+ in-play events monthly
• Enlarged number of live markets for all games (not just match winner)
• Specific in-game objectives markets
UltraPlay was named eSports service provider of 2019 at the recently held Baltic and Scandinavian Gaming Awards, the latest in a growing list of accolades, including international recognition for the company’s overall eSports products and services from G2E Asia Awards 2018, CEEG Awards 2018, 5 Star iGaming Awards, BEGExpo Awards 2018, Global Tech Summit 2018.

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