Greentube, the NOVOMATIC Interactive division, has launched its games in Switzerland with mycasino.ch by Grand Casino Luzern, building on the success of its land-based business as one of the first suppliers to go live in the newly regulated online market.
The integration marks Greentube’s debut in Switzerland and gives Grand Casino Luzern access to a premium selection of popular land-based classics, as well as new online-only content which is primed for local players. Golden Games’ iconic Super Cherry Slots, a famous brand in the territory, will also be offered exclusively by Greentube in line with high customer demand.
The launch comes after the successful completion of ISO (International Organisation for Standardisation) audit and initially includes over 50 titles that are already well known to Swiss players in the land-based casino segment. mycasino.ch by Grand Casino Luzern cooperates with PAF, which is also a direct partner of Greentube for operations in Finland, Latvia and Estonia.
Daniel Lechner, Greentube Head of Sales, said: “The Swiss market is expected to be particularly strong for us given the familiarity of our games with local players, and we are thrilled to be among one of the first suppliers to launch in this exciting region. Grand Casino Luzern’s leading position in and knowledge of the market, combined with its extensive customer base, will help us grow our brand in Switzerland and build on our land-based reputation.”
“As Greentube’s portfolio contains some of the most sought-after games currently in the Swiss market, this partnership will allow us to meet customer demand for popular titles such as Super Cherry Slots and strengthen mycasino.ch’s position as the most attractive Swiss online casino,” said Wolfgang Bliem, CEO at Grand Casino Luzern. “Together with Greentube’s impressive interactive offering, the company provides an integration process which has been seamless throughout, making it a fantastic partner to help us develop our online business.”