January 27, 2020 – Today, INTRALOT Inc., a subsidiary of INTRALOT Group in the USA, and Sportradar, the leading global provider of sports data intelligence, reached agreement on a sports betting partnership for the US market. Under the terms of the deal, Sportradar will provide INTRALOT with all of its pre-match and live data requirements, including the official data feeds from all major US leagues. In turn, INTRALOT will supply this data to lotteries in the US including Washington DC, Montana, New Hampshire and New Mexico.
“INTRALOT is a highly respected leader in the US lottery market and renowned sportsbook operator around the world,” said Neale Deeley, Vice President of US Sales and Gaming, Sportradar. “We are delighted at the confidence INTRALOT has in our ability to deliver high quality betting services and we look forward to powering INTRALOT’s sportsbook operations in the US.”
“Sportradar’s commitment to the US market together with our existing long collaboration in the rest of the world were critical factors in our partnership process,” said Byron Boothe, INTRALOT Inc., Interim CEO. “As more states are set to legalize sports betting in the coming months and years, we knew we needed a partner with a similar vision as ours to fully maximize the opportunity. We’re excited for what the future holds.”
INTRALOT, a public listed company established in 1992, is a leading gaming solutions supplier and operator active in 48 regulated jurisdictions around the globe. With €0.9 billion turnover and a global workforce of approximately 5,200 employees (3,000 of which in subsidiaries and 2,200 in associates) in 2018, INTRALOT is an innovation - driven corporation focusing its product development on the customer experience. The company is uniquely positioned to offer to lottery and gaming organizations across geographies market-tested solutions and retail operational expertise. The company has designed a new ecosystem of holistic omni-channel solutions across verticals (Lottery, Betting, Interactive, VLT) for Lotteries digital transformation. INTRALOT has a long strategic presence in the US market through its subsidiary INTRALOT Inc., employing more than 570 employees, and holds 14 contracts - 4 of which are sportsbetting - in 13 States nationwide to provide online systems and services, warehousing and distribution of instant tickets and VLT/COAM monitoring.
Sportradar is the leading global provider of sports data intelligence. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.