SBTech partners with Genesis Global to expand product footprint to sports

SBTech, the leading technology supplier to the regulated iGaming sector, has agreed a long-term, multi-jurisdiction sportsbook platform partnership with Malta-based Genesis Global.

Genesis Global is one of Europe's fastest growing iGaming companies. The partnership with SBTech marks the start of an exciting new venture for Genesis Global, as it launches a sports betting offering for the first time.

Genesis Global already boasts a loyal customer base, with its established portfolio of 10 casino brands including Casino Cruise, SpinIt and Sloty. The partnership will propel Genesis Global into the sportsbook market, utilising a vast proprietary affiliate network to drive traffic.

Its new sports brand will provide players with a comprehensive offering, showcasing interactive and engaging sportsbook and casino content with best-in-class live betting powered by official data from the likes of Sportradar and Betgenius. The platform is designed to deliver a personalised gaming experience, with SBTech supporting the player proposition with fully native apps, a secure payments hub that will offer players an unrivalled choice in deposit methods and responsible gaming functionality including self-exclusion API’s that meet Genesis’ own high responsible gaming standards.

Andrew Cochrane, Chief Development Officer at SBTech, said: “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”

Ariel Reem, CEO of Genesis Global, added: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.”

“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets. We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”

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