This new deal sees BetGames.TV’s extensive portfolio available to players via London Betting Shop, part of Bengine’s Mexican retail betting brand.
Popular games such as Baccarat, Wheel of Fortune and its innovative twist on Texas Hold’em poker, 6+ Poker, are now available to customers of the well-established LatAm operator.
Eddie Morales, sales director for LatAm at BetGames.TV, said: "The LatAm market is an exciting and diverse sector in which we’ve always had a keen interest. With a population of almost 130 million, Mexico is the largest populated Spanish speaking country in the world, and we’re thrilled to be introducing our award-winning product to such a huge audience.”
Stelios Antoniou, marketing manager at London Betting Shop, said: “BetGames.TV were fantastic to work alongside throughout the integration progress and the whole process was really smooth. We are very excited to feature the BetGames.TV’s products on our Sportsbook and Casino platform and we believe its unique offering will help us provide new and exciting experiences for our customers.”
