BetGames.TV, the leading live dealer betting games supplier, has announced that three of its most popular lotteries have reduced their play time from five to four minutes, which will rapidly boost operator revenue and engagement.
The groundbreaking move will see hit games Lucky5, Lucky6 and Lucky7 now offer players the opportunity for quicker rounds ensuring extra draws per hour, day and year, securing a 25% increase in draw time.
The decision comes after the market-leading provider’s research saw a surge in popularity after the optimisation of Wheel of Fortune and Dice Duel.
The process has consistently shown a marked growth in bet-counts, time-spend and increased revenue, with Wheel of Fortune alone showing an increase of 73% in bet counts. Its hugely popular Dice Duel has fared even better, recording a record-breaking 2640% increase in bets.
Aistė Garnevičienė, COO at BetGames.TV said: "The gambling industry has seen a surge of activity in all lottery games, and with our latest optimisation we are perfectly placed to provide real-time improvements to our partners and their customers.
“Speed and diversity are key to capturing the attention of a new generation of tech-savvy players, and the faster format will both enhance the betting experience for players and increase revenue for operators.”
Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.