His core responsibilities will include the continued growth of Pragmatic Play within the regulated territories in Latin America through a clear business development strategy.
Arias has a long history in the iGaming industry, working for both B2C and B2B businesses across the globe during his 20-year career, with a keen focus on growth in regulated Latin American countries.
He will also head Pragmatic Play’s new Latin American hub based in Argentina with a team of 3 executives working to achieve the supplier’s goals in the region.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are thrilled to have Victor join us, and look forward to his impressive industry experience benefiting our growing team in Latin America.
“Expanding our presence in Latin America has been a key target for us, so adding Victor is an exciting step for us.”
Arias added: “I’m delighted to join Pragmatic Play which has a strong reputation as one of the leading multi-product providers in the industry.
“The team has a hugely exciting ambition for growth in LatAm, and I look forward to heading the hub as we look to embark on this next step for the company.”
Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.
