Pragmatic Play, a leading content provider to the gaming industry, has appointed Victor Arias as its new Vice President of Latin America as the company looks to establish itself in the region.

His core responsibilities will include the continued growth of Pragmatic Play within the regulated territories in Latin America through a clear business development strategy.

Arias has a long history in the iGaming industry, working for both B2C and B2B businesses across the globe during his 20-year career, with a keen focus on growth in regulated Latin American countries.

He will also head Pragmatic Play’s new Latin American hub based in Argentina with a team of 3 executives working to achieve the supplier’s goals in the region.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are thrilled to have Victor join us, and look forward to his impressive industry experience benefiting our growing team in Latin America.

“Expanding our presence in Latin America has been a key target for us, so adding Victor is an exciting step for us.”

Arias added: “I’m delighted to join Pragmatic Play which has a strong reputation as one of the leading multi-product providers in the industry.

“The team has a hugely exciting ambition for growth in LatAm, and I look forward to heading the hub as we look to embark on this next step for the company.”

Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.


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