Former Ladbrokes PR man Alex Donohue has launched a new public relations agency, Press Box PR.
The firm of 4,who at launch work for clients including Better Collective, The Greyhound Board of Great Britain and Argyll Entertainment had previously operated as Alex Donohue PR in a 20 month period and relaunch with a focus on using digital PR for SEO, responsible gambling communications and journalism services to assist clients in betting, gaming & sport as those sectors work through challenges jointly posed by the Covid-19 pandemic and the changing regulatory environment.
Prior to launch Donohue had spent almost 7 years in the Ladbrokes press office, fronting the Magic Sign’s media engagements in Westminster and beyond before joining social media giants LADbible to head up their betting & gaming publication, ODDSbible.
Press Box PR are staffed with a team boasting experience as editors, reporters and producers at titles spanning The Sun, Independent, The Mirror, The Express & Daily Star, BT Sport & Amazon, with the agency's media relations function led by Fred Nathan & Jack Watson.
During the sporting shutdown, the agency had provided pro-bono support for industry charitable campaigns including Swipe App’s backing of the #StayINtertotoCup, raising funds for NHS charities.
Donohue said: “Betting PR used to be about ribbons on trophies, chalkboards on telly and spinning great yarns. There’s no reason why in today’s environment, that experience associated with driving positive consumer coverage for the sector can’t be applied to win the prizes most valued in 2020 - namely topping search results, staying responsible and speaking with precision to those who enjoy the entertainment value of engaging with betting brands.”
“What’s left of traditional sponsorship activation, above the line advertising and social media best practice has had to adapt rapidly and whilst it may seem like a strange time to launch a business that communicates on behalf of betting and gaming via live sport, there’s more of a requirement than ever for the sector to use effective public relations and communications to conquer number of critical commercial and reputational challenges.”
“In an age where operator, affiliate and publisher output overlaps more and more, solid journalism experience is becoming increasingly more valuable to the sector as it becomes apparent those who like a bet are more likely than ever to be acquired through a search-based and editorial channels than having been exposed to traditional means of advertising.”
For more information visit www.pressboxpr.co.uk or contact Managing Director & Founder Alex Donohue on 07792560467/[email protected]
