White-label solutions provider 1Click Games has reached an agreement with software developer Optimove to utilise its services.

Optimove’s customer retention automation platform will be integrated into 1Click Games’ CRM.

Existing customers that operate with solutions provided by 1Click Games will be powered by Optimove’s technology by the end of this year, while new customers will be offered 1Click Games' solutions with Optimove already integrated.

Ben Roberts, vice president of business development at 1Click Games said: “We are excited about this partnership, because it is a ‘triple win’ deal for us, our operators and their customers.

“With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”

1Click Games has been added to Optimove’s list of over 100 clients, which includes online gaming, e-retail and consumer financial companies.