Betsoft Gaming seals long-term deal with heritage affiliate PAF

Award-winning content provider’s latest dealgives PAF access to full portfolio of casino slots

Betsoft Gaming’s quest to work with only the best in the iGaming industry has been given another boost through its most recent deal with PAF. The state-owned Finnish Gaming company, based on the Åland Islands, is renowned for its philanthropy, charity and environmental credentials as well as its innovationwithin Gaming.

Founded in 1966 by the Government of the Åland Islands, the company’s mission was to generate profit for charitable foundations, including Save the Children and the Finnish Red Cross. Significant growth came with their entry into the Baltic cruise market, followed by early adoption of iGaming and online casinos. From a contribution of around €100m from inception until 2010, PAF now donates €20m a year towards creating a better world. Licencedby Estonia, Latvia, Spain and Sweden, as well as its native country, PAF employs 400 people from 30 different nationalities across Europe and the Baltic States.

Betsoft’s preference for working with highly innovative companies in regulated markets alongside its reputation for designing and producing world-class content, makes it a highly desirable partner. Theconstantly growing portfolio of award-winning games includes thelatest additions to the Red Dragon series, sequels Back to Venus and Mystic Hiveand the blockbuster Quest to the West. Witha name for creating long-term loyalty, Betsoft’s original, engaging and high pay-out content is precisely what operators need to ensure differentiation in a crowded market.

Betsoft’s full portfolio of releases will be available from the PAF Finnish (, Spanish ( and Swedish ( sites, as well as; and for Swedish audiences.

Kim Johansson, Chief Gaming Officer, PAF added; ‘We always take the business of entertainment very seriously as our success resonates across so many areas. Partnering with a provider of Betsoft’s quality and reputation is essential for our position as a premier operator, as well as maintaining our reputation as an acknowledged leader in socially responsible gaming.’

Betsoft’s portfolio is highly customer focused and mobile led. Working closely with operators for events and marketing promotions, technical support and feedback is key to ensuring that partnerships are successful for the long-term. Partnering with Betsoft is always the right move.


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