{"id":100873,"date":"2026-02-25T12:19:22","date_gmt":"2026-02-25T12:19:22","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/100873\/automatiskt-utkast"},"modified":"2026-02-25T12:19:23","modified_gmt":"2026-02-25T12:19:23","slug":"bankid-freja-eid-spelmarknaden-2026","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/100873\/bankid-freja-eid-spelmarknaden-2026","title":{"rendered":"V\u00e4xande e-legitimationer i Sverige \u2013 kan spelbranschen p\u00e5verkas 2026?"},"content":{"rendered":"\n

BankID har l\u00e4nge varit den sj\u00e4lvklara standarden f\u00f6r digital identifiering i Sverige. Med omkring 8,7 miljoner anv\u00e4ndare \u00e4r tj\u00e4nsten integrerad i allt fr\u00e5n myndighetskontakter till banktj\u00e4nster och spelplattformar. Nu f\u00f6r\u00e4ndras dock regelverket f\u00f6r offentlig sektor \u2013 och det kan indirekt f\u00e5 betydelse \u00e4ven f\u00f6r spelmarknaden.<\/p>\n\n\n\n

Sedan 1 januari 2026 m\u00e5ste statliga myndigheter erbjuda inloggning med samtliga e-legitimationer som godk\u00e4nts av Myndigheten f\u00f6r digital f\u00f6rvaltning (Digg). Regeringen har dessutom f\u00f6reslagit att motsvarande krav ska g\u00e4lla f\u00f6r kommuner, regioner och vissa offentligt finansierade akt\u00f6rer fr\u00e5n 1 december 2026.<\/p>\n\n\n\n

\u00c4ven om speloperat\u00f6rer inte omfattas av lagkraven kan f\u00f6r\u00e4ndringen p\u00e5verka den tekniska infrastrukturen som branschen \u00e4r beroende av.<\/p>\n\n\n\n

Ett system med tydlig dominans<\/h2>\n\n\n\n

I dag \u00e4r BankID norm inom den svenska spelreglerade marknaden. Inloggning, registrering och verifiering sker i praktiken uteslutande genom samma l\u00f6sning.<\/p>\n\n\n\n

Det har skapat effektivitet \u2013 men ocks\u00e5 ett ensidigt beroende. Driftst\u00f6rningar eller tekniska problem p\u00e5verkar samtidigt stora delar av marknaden. Dessutom finns grupper som inte har tillg\u00e5ng till BankID, exempelvis personer utan svenskt personnummer eller individer som av s\u00e4kerhetssk\u00e4l inte anv\u00e4nder tj\u00e4nsten.<\/p>\n\n\n\n

N\u00e4r offentlig sektor nu m\u00e5ste erbjuda flera e-legitimationer kan marknadsstrukturen gradvis f\u00f6r\u00e4ndras.<\/p>\n\n\n\n

Freja eID v\u00e4xer \u2013 men fr\u00e5n l\u00e4gre niv\u00e5<\/h2>\n\n\n\n

En av de alternativa e-legitimationerna \u00e4r Freja eID<\/a>, som uppges ha omkring 1,6 miljoner anv\u00e4ndare. Tj\u00e4nsten kan utf\u00e4rdas till personer fr\u00e5n \u00f6ver 170 l\u00e4nder och \u00e4r godk\u00e4nd inom statens ramverk f\u00f6r digital identifiering.<\/p>\n\n\n\n

Trots detta \u00e4r genomslaget inom spelbranschen begr\u00e4nsat. Endast ett f\u00e5tal operat\u00f6rer erbjuder i dag Freja som alternativ inloggningsmetod.<\/p>\n\n\n\n

Skillnaden i anv\u00e4ndarbas \u00e4r tydlig:<\/p>\n\n\n\n

E-legitimation<\/th>Antal anv\u00e4ndare (ca)<\/th><\/tr><\/thead>
BankID<\/td>8,7 miljoner<\/td><\/tr>
Freja eID<\/td>1,6 miljoner<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

BankID har allts\u00e5 mer \u00e4n fem g\u00e5nger s\u00e5 m\u00e5nga anv\u00e4ndare, vilket f\u00f6rklarar varf\u00f6r operat\u00f6rer historiskt valt att prioritera en l\u00f6sning.<\/p>\n\n\n\n

Indirekta effekter p\u00e5 spelmarknaden<\/h2>\n\n\n\n

De nya lagkraven riktar sig inte mot spelbolag. D\u00e4remot kan de p\u00e5verka hur integrationsl\u00f6sningar utvecklas p\u00e5 marknaden i stort.<\/p>\n\n\n\n

N\u00e4r myndigheter, kommuner och regioner m\u00e5ste st\u00f6dja flera e-legitimationer kan:<\/p>\n\n\n\n

    \n
  • Tekniska integrationskostnader minska<\/li>\n\n\n\n
  • Standardiserade l\u00f6sningar bli mer tillg\u00e4ngliga<\/li>\n\n\n\n
  • Legitimiteten f\u00f6r alternativa e-ID st\u00e4rkas<\/li>\n<\/ul>\n\n\n\n

    F\u00f6r spelbolag kan det inneb\u00e4ra att tr\u00f6skeln f\u00f6r att erbjuda fler identifieringsmetoder sjunker. Om marknaden v\u00e4njer sig vid flera parallella e-legitimationer kan \u00e4ven kommersiella akt\u00f6rer i st\u00f6rre utstr\u00e4ckning f\u00f6lja efter.<\/p>\n\n\n\n

    Statlig e-legitimation p\u00e5 v\u00e4g<\/h2>\n\n\n\n

    Parallellt p\u00e5g\u00e5r ett arbete mellan Polismyndigheten och Digg med att ta fram en statlig e-legitimation. F\u00f6rslaget inneb\u00e4r att svenska medborgare och folkbokf\u00f6rda utl\u00e4nningar fr\u00e5n nio \u00e5rs \u00e5lder ska kunna f\u00e5 en statligt utf\u00e4rdad digital identitet.<\/p>\n\n\n\n

    Om en s\u00e5dan l\u00f6sning inf\u00f6rs kan konkurrenssituationen f\u00f6r\u00e4ndras ytterligare, s\u00e4rskilt om staten tar en mer aktiv roll i den digitala infrastrukturen.<\/p>\n\n\n\n

    2026 kan bli ett test\u00e5r<\/h2>\n\n\n\n

    BankID:s dominans \u00e4r i nul\u00e4get tydlig och l\u00e4r best\u00e5 under \u00f6versk\u00e5dlig tid. Samtidigt pekar regel\u00e4ndringarna mot ett mer diversifierat system f\u00f6r digital identifiering.<\/p>\n\n\n\n

    F\u00f6r spelbranschen handlar fr\u00e5gan inte om direkt reglering \u2013 utan om hur infrastrukturen runt omkring f\u00f6r\u00e4ndras. Om alternativa e-legitimationer f\u00e5r bredare spridning i offentlig sektor kan det skapa nya f\u00f6ruts\u00e4ttningar \u00e4ven f\u00f6r kommersiella akt\u00f6rer.<\/p>\n\n\n\n

    Om 2026 blir \u00e5ret d\u00e5 fler spelbolag b\u00f6rjar erbjuda alternativ till BankID \u00e5terst\u00e5r att se. Men f\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 l\u00e4nge finns regulatoriska signaler som kan bryta ett av Sveriges mest etablerade digitala monopol.<\/p>\n","protected":false},"excerpt":{"rendered":"

    BankID har l\u00e4nge varit den sj\u00e4lvklara standarden f\u00f6r digital identifiering i Sverige. Med omkring 8,7 miljoner anv\u00e4ndare \u00e4r tj\u00e4nsten integrerad i allt fr\u00e5n myndighetskontakter till banktj\u00e4nster och spelplattformar. Nu f\u00f6r\u00e4ndras dock regelverket f\u00f6r offentlig sektor \u2013 och det kan indirekt f\u00e5 betydelse \u00e4ven f\u00f6r spelmarknaden. Sedan 1 januari 2026 m\u00e5ste statliga myndigheter erbjuda inloggning med […]<\/p>\n","protected":false},"author":239,"featured_media":100874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"gi_category":[11],"gi_region":[],"class_list":["post-100873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-bransch"],"acf":[],"yoast_head":"\nBankID utmanas av Freja eID \u2013 p\u00e5verkas spelmarknaden?<\/title>\n<meta name=\"description\" content=\"Nya lagkrav \u00f6ppnar f\u00f6r fler e-legitimationer i Sverige. 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