{"id":101320,"date":"2026-03-27T17:51:17","date_gmt":"2026-03-27T17:51:17","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/101320\/automatiskt-utkast"},"modified":"2026-03-27T17:54:19","modified_gmt":"2026-03-27T17:54:19","slug":"sportradar-lanserar-playradar-sport-casino-hybrid","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/101320\/sportradar-lanserar-playradar-sport-casino-hybrid","title":{"rendered":"Sportradar lanserar Playradar \u2013 vill f\u00f6rena betting och casino"},"content":{"rendered":"\n

Sportradar har lanserat det nya varum\u00e4rket Playradar, en B2B-satsning som ska kombinera sportdata, casinoinneh\u00e5ll och interaktiva spelupplevelser i en gemensam plattform.<\/p>\n\n\n\n

Den nya verksamheten riktar sig mot speloperat\u00f6rer och bygger p\u00e5 Sportradars befintliga position inom data, odds, integritetstj\u00e4nster och teknik. M\u00e5let \u00e4r att skapa produkter som r\u00f6r sig mellan traditionellt oddssystem och casinospel.<\/p>\n\n\n\n

Ny hybrid mellan sport och casino<\/h2>\n\n\n\n

Playradar<\/a> beskriver sig som ett varum\u00e4rke f\u00f6r \u201csports-led casino\u201d, d\u00e4r sporth\u00e4ndelser och live-data anv\u00e4nds som grund f\u00f6r nya typer av casinospel och interaktiva format.<\/p>\n\n\n\n

Tanken \u00e4r att spelare ska kunna r\u00f6ra sig mer s\u00f6ml\u00f6st mellan betting och casino i samma milj\u00f6. Enligt Sportradar<\/a> ska detta \u00f6ka b\u00e5de engagemang, speltid och korsf\u00f6rs\u00e4ljning mellan vertikaler.<\/p>\n\n\n\n

Bolaget lyfter s\u00e4rskilt fram att Playradar ska fungera som en gemensam inneh\u00e5llshubb d\u00e4r plattformen med odds och casinospel integreras i samma anv\u00e4ndarupplevelse.<\/p>\n\n\n\n

Bygger p\u00e5 Sportradars data<\/h3>\n\n\n\n

En viktig del av satsningen \u00e4r att Playradar anv\u00e4nder Sportradars<\/a> befintliga datafl\u00f6den, statistik och liveinformation fr\u00e5n sportv\u00e4rlden.<\/p>\n\n\n\n

Det inneb\u00e4r att spelutvecklingen kan kopplas direkt till matcher, turneringar och realtidsdata p\u00e5 ett s\u00e4tt som skiljer sig fr\u00e5n traditionella slots och bordsspel.<\/p>\n\n\n\n

Sportradar menar att fansen i allt h\u00f6gre grad efterfr\u00e5gar mer interaktiva och underh\u00e5llningsdrivna upplevelser, snarare \u00e4n att enbart placera odds f\u00f6re matchstart.<\/p>\n\n\n\n

Fokus p\u00e5 reglerade marknader<\/h3>\n\n\n\n

Playradar kommer enligt bolaget endast att erbjudas p\u00e5 reglerade marknader. Ansvarsfullt spelande, r\u00e4ttvisa spel och integritet lyfts fram som centrala delar i den nya aff\u00e4rsmodellen.<\/p>\n\n\n\n

Det \u00e4r ocks\u00e5 ett omr\u00e5de d\u00e4r Sportradar redan har en stark position genom sina tj\u00e4nster inom matchfixnings\u00f6vervakning, oddsdata och regulatorisk rapportering.<\/p>\n\n\n\n

Genom att lansera ett separat varum\u00e4rke kan Sportradar bredda sin roll p\u00e5 spelmarknaden \u2013 fr\u00e5n att fr\u00e4mst vara teknik- och dataleverant\u00f6r till att \u00e4ven bli en tydligare akt\u00f6r inom sj\u00e4lva spelupplevelsen.<\/p>\n\n\n\n

Kan st\u00e4rka kopplingen mellan sportsbook och casino<\/h2>\n\n\n\n

M\u00e5nga operat\u00f6rer arbetar redan med att f\u00e5 kunder att spela casino och vice versa. Playradar \u00e4r tydligt utvecklat f\u00f6r att f\u00f6rst\u00e4rka just den typen av \u00f6verg\u00e5ngar.<\/p>\n\n\n\n

F\u00f6r operat\u00f6rer kan det inneb\u00e4ra l\u00e4ngre sessioner, h\u00f6gre aktivitet och fler m\u00f6jligheter att beh\u00e5lla kunder inom samma plattform.<\/p>\n\n\n\n

Samtidigt visar lanseringen att gr\u00e4nsen mellan online betting<\/a>, liveodds och casino p\u00e5 n\u00e4tet<\/a> forts\u00e4tter att suddas ut i takt med att tekniken utvecklas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sportradar har lanserat det nya varum\u00e4rket Playradar, en B2B-satsning som ska kombinera sportdata, casinoinneh\u00e5ll och interaktiva spelupplevelser i en gemensam plattform. Den nya verksamheten riktar sig mot speloperat\u00f6rer och bygger p\u00e5 Sportradars befintliga position inom data, odds, integritetstj\u00e4nster och teknik. M\u00e5let \u00e4r att skapa produkter som r\u00f6r sig mellan traditionellt oddssystem och casinospel. Ny hybrid […]<\/p>\n","protected":false},"author":239,"featured_media":101321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"gi_category":[16,17],"gi_region":[],"class_list":["post-101320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-betting","gi_category-casino"],"acf":[],"yoast_head":"\nSportradar lanserar Playradar f\u00f6r betting och casino<\/title>\n<meta name=\"description\" content=\"Sportradar har lanserat Playradar \u2013 en ny B2B-plattform som ska kombinera sportdata, betting och casino i samma spelupplevelse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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