{"id":101663,"date":"2026-04-22T10:36:22","date_gmt":"2026-04-22T10:36:22","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/101663\/automatiskt-utkast"},"modified":"2026-04-22T10:36:23","modified_gmt":"2026-04-22T10:36:23","slug":"soft2bet-vaxer-med-fem-nya-varumarken","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/101663\/soft2bet-vaxer-med-fem-nya-varumarken","title":{"rendered":"Soft2Bet forts\u00e4tter expandera efter stark start p\u00e5 2026"},"content":{"rendered":"\n

Soft2Bet har inlett 2026 med fem nya varum\u00e4rkeslanseringar, fyra st\u00f6rre sponsoravtal och fortsatt expansion mot nya reglerade marknader.<\/p>\n\n\n\n

Bolaget uppger att f\u00f6rsta kvartalet pr\u00e4glades av snabb tillv\u00e4xt i flera nyckelregioner, d\u00e4r Sverige, Danmark och Mexiko lyfts fram som n\u00e5gra av de starkaste marknaderna.<\/p>\n\n\n\n

Fem nya varum\u00e4rken under f\u00f6rsta kvartalet<\/h2>\n\n\n\n

Under \u00e5rets f\u00f6rsta m\u00e5nader lanserade Soft2Bet totalt fem nya varum\u00e4rken<\/a> i Europa.<\/p>\n\n\n\n

Bland dessa finns svenska Lodur, rum\u00e4nska Zinx samt de danska varum\u00e4rkena Betinia, Betoro och QuickCasino.<\/p>\n\n\n\n

Bolaget beskriver lanseringarna som en del av en lokal strategi d\u00e4r produkter och varum\u00e4rken anpassas efter spelarbeteenden, reglering och konkurrens i respektive land. F\u00f6r den svenska marknaden har Lodur blivit ett av bolagets viktigaste projekt under kvartalet. Soft2Bet uppger att varum\u00e4rket f\u00e5tt stark respons fr\u00e5n casinospelare och att bolaget redan \u00f6verv\u00e4ger att expandera konceptet till fler l\u00e4nder.<\/p>\n\n\n\n

Sverige pekas ut som en av de viktigaste marknaderna<\/h2>\n\n\n\n

Trots att Sverige ofta beskrivs som en av Europas mest reglerade och konkurrensutsatta spelmarknader lyfter Soft2Bet fram landet som ett av sina starkaste omr\u00e5den under Q1.<\/p>\n\n\n\n

Enligt vd:n Uri Poliavich har tillv\u00e4xten i Sverige varit b\u00e4ttre \u00e4n v\u00e4ntat.<\/p>\n\n\n\n

Marknad<\/th>Kommentar fr\u00e5n Soft2Bet<\/th><\/tr><\/thead>
Mexiko<\/td>Starkast utveckling under Q1<\/td><\/tr>
Sverige<\/td>En av de snabbast v\u00e4xande marknaderna<\/td><\/tr>
Danmark<\/td>Tredje b\u00e4sta marknaden under kvartalet<\/td><\/tr>
Grekland<\/td>Fortsatt stark tillv\u00e4xt<\/td><\/tr>
Rum\u00e4nien<\/td>Expansion via nya varum\u00e4rken<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Bolaget lyfter s\u00e4rskilt fram att Danmark nu \u00e4r deras tredje st\u00f6rsta marknad, medan Mexiko beskrivs som den starkaste tillv\u00e4xtmarknaden totalt sett.<\/p>\n\n\n\n

Sponsringar och sportfokus v\u00e4xer<\/h2>\n\n\n\n

Parallellt med de nya varum\u00e4rkena har Soft2Bet tecknat flera sponsoravtal under b\u00f6rjan av \u00e5ret.<\/p>\n\n\n\n

Bolaget har bland annat inlett samarbeten med Oshawa FireWolves och Rock League Curling i Kanada. I Rum\u00e4nien har samarbetet med fotbollsklubben CFR Cluj f\u00f6rl\u00e4ngts.<\/p>\n\n\n\n

I Danmark har bolaget samtidigt st\u00e4rkt sin synlighet genom sponsoravtal kopplade till Betinia League och CampoBet Division.<\/p>\n\n\n\n

Fokus p\u00e5 nya licenser och VM-produkt<\/h2>\n\n\n\n

Soft2Bet forts\u00e4tter samtidigt att expandera geografiskt.<\/p>\n\n\n\n

Bolaget har l\u00e4mnat in en licensans\u00f6kan i Alberta i Kanada och arbetar \u00e4ven med etablering i Spanien och Portugal. Alberta v\u00e4ntas \u00f6ppna sin reglerade spelmarknad under sommaren 2026, vilket g\u00f6r regionen till ett viktigt m\u00e5l f\u00f6r flera europeiska operat\u00f6rer.<\/p>\n\n\n\n

Inf\u00f6r fotbolls-VM 2026 planerar Soft2Bet dessutom att lansera en ny gamifierad turneringsmodul f\u00f6r sportsbook.<\/p>\n\n\n\n

Produkten ska enligt bolaget kombinera traditionell betting med interaktiva funktioner, utmaningar och turneringsmekanik f\u00f6r att \u00f6ka spelarnas engagemang.<\/p>\n\n\n\n

Prisnomineringar st\u00e4rker bolagets profil<\/h2>\n\n\n\n

Soft2Bet har \u00e4ven nominerats i fyra kategorier vid EGR B2B Awards 2026.<\/p>\n\n\n\n

Nomineringarna g\u00e4ller innovation inom mobil, innovation inom online casino<\/a> mjukvara, \u00e5rets fullserviceplattform samt ett individuellt pris till produktchefen Yoel Zuckerberg.<\/p>\n\n\n\n

Bolaget har under de senaste \u00e5ren byggt mycket av sin profil kring sin egen MEGA-plattform, som anv\u00e4nds f\u00f6r gamification, kundlojalitet och \u00f6kat engagemang hos spelare. Soft2Bet har i dag fler \u00e4n 22 licenser i 12 olika jurisdiktioner.<\/p>\n","protected":false},"excerpt":{"rendered":"

Soft2Bet har inlett 2026 med fem nya varum\u00e4rkeslanseringar, fyra st\u00f6rre sponsoravtal och fortsatt expansion mot nya reglerade marknader. Bolaget uppger att f\u00f6rsta kvartalet pr\u00e4glades av snabb tillv\u00e4xt i flera nyckelregioner, d\u00e4r Sverige, Danmark och Mexiko lyfts fram som n\u00e5gra av de starkaste marknaderna. Fem nya varum\u00e4rken under f\u00f6rsta kvartalet Under \u00e5rets f\u00f6rsta m\u00e5nader lanserade Soft2Bet […]<\/p>\n","protected":false},"author":239,"featured_media":101664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"gi_category":[11],"gi_region":[],"class_list":["post-101663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-bransch"],"acf":[],"yoast_head":"\nSoft2Bet v\u00e4xer snabbt med 5 nya varum\u00e4rken - Q1 2026 rapport<\/title>\n<meta name=\"description\" content=\"Soft2Bet inledde 2026 med fem nya varum\u00e4rken, fyra sponsoravtal och fortsatt expansion i Sverige, Danmark, Mexiko och Kanada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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