{"id":102688,"date":"2026-07-06T09:13:33","date_gmt":"2026-07-06T09:13:33","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/102688\/automatiskt-utkast"},"modified":"2026-07-06T09:13:33","modified_gmt":"2026-07-06T09:13:33","slug":"mr-vegas-falls-for-facebook-annons-ansags-kunna-locka-minderariga","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/102688\/mr-vegas-falls-for-facebook-annons-ansags-kunna-locka-minderariga","title":{"rendered":"Mr Vegas f\u00e4lls f\u00f6r Facebook-annons &#8211; ans\u00e5gs kunna locka minder\u00e5riga"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Den brittiska reklammyndigheten Advertising Standards Authority (ASA) har f\u00e4llt en Facebook-annons fr\u00e5n Mr Vegas efter att tv\u00e5 spelbilder bed\u00f6mts ha f\u00f6r stark attraktionskraft f\u00f6r personer under 18 \u00e5r. Trots att annonsen var \u00e5ldersbegr\u00e4nsad till vuxna ans\u00e5g myndigheten att skyddet inte var tillr\u00e4ckligt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beslutet \u00e4r ytterligare ett tecken p\u00e5 att brittiska tillsynsmyndigheter sk\u00e4rper kraven p\u00e5 hur spelbolag anv\u00e4nder tecknad och animerad grafik i sin marknadsf\u00f6ring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tv\u00e5 spelbilder f\u00e4lldes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Annonsen visades p\u00e5 Facebook den 5 februari 2026 och marknadsf\u00f6rde nya spel hos Mr Vegas. Den inneh\u00f6ll fem spelrutor samt symboler f\u00f6r 18+, BeGambleAware, GAMSTOP och budskapet &#8221;Play Responsibly&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.asa.org.uk\/rulings\/videoslots-ltd-a26-1328653-videoslots-ltd.html\">ASA granskade fyra av spelen<\/a>&nbsp;och f\u00e4llde Pink Elephants 2 samt Razor Returns. Den rosa elefanten ans\u00e5gs p\u00e5minna om barntecknade filmer och sagob\u00f6cker, medan den robotliknande hajen bed\u00f6mdes ha ett \u00f6verdrivet uttryck som kunde tilltala minder\u00e5riga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e4remot friades Sweet Bonanza och Big Bass Bonanza, eftersom de inte ans\u00e5gs inneh\u00e5lla figurer eller visuella element med stark attraktionskraft f\u00f6r barn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c5ldersstyrning r\u00e4ckte inte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mr Vegas uppgav att annonsen endast riktades till anv\u00e4ndare \u00f6ver 18 \u00e5r via Metas annonsverktyg och vuxenbaserade m\u00e5lgrupper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ASA ans\u00e5g \u00e4nd\u00e5 att minder\u00e5riga sannolikt kunde exponeras f\u00f6r reklamen. Myndigheten h\u00e4nvisade bland annat till statistik som visar att m\u00e5nga brittiska 16-17-\u00e5ringar anv\u00e4nder Facebook och att en del barn registrerar sig med en h\u00f6gre \u00e5lder \u00e4n sin verkliga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sk\u00e4rpta krav p\u00e5 spelreklam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ASA beslutade att annonsen bryter mot CAP Code och f\u00e5r inte visas igen i sin nuvarande form. Myndigheten uppmanar samtidigt Mr Vegas att inte anv\u00e4nda inneh\u00e5ll som kan ha stark attraktionskraft f\u00f6r personer under 18 \u00e5r i framtida kampanjer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr Vegas drivs av Videoslots Ltd och ing\u00e5r i svenska Immense Group tillsammans med bland annat&nbsp;<a href=\"https:\/\/www.gamblinginsider.com\/se\/casino-pa-natet\">svenska casinosidorna<\/a>&nbsp;Videoslots, Kungaslottet, Mega Riches och DBET. Beslutet visar att \u00e4ven spelgrafik som anv\u00e4nds i sj\u00e4lva produkterna kan bed\u00f6mas som ol\u00e4mplig n\u00e4r den anv\u00e4nds i reklam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den brittiska reklammyndigheten Advertising Standards Authority (ASA) har f\u00e4llt en Facebook-annons fr\u00e5n Mr Vegas efter att tv\u00e5 spelbilder bed\u00f6mts ha f\u00f6r stark attraktionskraft f\u00f6r personer under 18 \u00e5r. Trots att annonsen var \u00e5ldersbegr\u00e4nsad till vuxna ans\u00e5g myndigheten att skyddet inte var tillr\u00e4ckligt. Beslutet \u00e4r ytterligare ett tecken p\u00e5 att brittiska tillsynsmyndigheter sk\u00e4rper kraven p\u00e5 hur [&hellip;]<\/p>\n","protected":false},"author":239,"featured_media":102689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[17],"gi_region":[],"class_list":["post-102688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-casino"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mr Vegas f\u00e4lls av ASA efter Facebook-annons med slotsgrafik<\/title>\n<meta name=\"description\" content=\"Den brittiska reklammyndigheten ASA f\u00f6rbjuder en Facebook-annons fr\u00e5n Mr Vegas. 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