{"id":102744,"date":"2026-07-13T08:41:23","date_gmt":"2026-07-13T08:41:23","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/102744\/automatiskt-utkast"},"modified":"2026-07-13T08:41:28","modified_gmt":"2026-07-13T08:41:28","slug":"egbas-intakter-steg-med-34-samtidigt-fortsatter-rtp-att-sjunka","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/102744\/egbas-intakter-steg-med-34-samtidigt-fortsatter-rtp-att-sjunka","title":{"rendered":"EGBA:s int\u00e4kter steg med 34% – samtidigt forts\u00e4tter RTP att sjunka"},"content":{"rendered":"\n

European Gaming and Betting Association (EGBA), branschorganisationen f\u00f6r flera av Europas st\u00f6rsta licensierade speloperat\u00f6rer, har publicerat sin Annual Activity Report 2026. Rapporten visar att medlemsbolagens samlade bruttospelint\u00e4kter (GGR) \u00f6kade med 34% under 2025 till 18 miljarder \u20ac, samtidigt som antalet aktiva spelkonton n\u00e5dde en ny rekordniv\u00e5.<\/p>\n\n\n\n

Samtidigt lyfter rapporten fram en utveckling som kan f\u00e5 stor betydelse f\u00f6r branschen. Operat\u00f6rernas genomsnittliga RTP (Return to Player) fortsatte att sjunka f\u00f6r fj\u00e4rde \u00e5ret i rad, vilket bidrog till h\u00f6gre marginaler men ocks\u00e5 \u00e5ter v\u00e4ckte debatten om balansen mellan l\u00f6nsamhet, konkurrenskraft och spelarnas l\u00e5ngsiktiga v\u00e4rde.<\/p>\n\n\n\n

Kraftig tillv\u00e4xt f\u00f6r EGBA:s medlemsbolag<\/h2>\n\n\n\n

I sin Annual Activity Report 2026<\/a> uppger European Gaming and Betting Association (EGBA) att medlemsbolagen nu st\u00e5r f\u00f6r omkring 30% av Europas totala GGR online. Organisationen representerar bland annat Bet365, Betsson Group, Entain, Flutter, LeoVegas, FDJ United, Evoke, Super Group och Tipico.<\/p>\n\n\n\n

Under 2025 uppgick den samlade GGR:n till 18 miljarder \u20ac, en \u00f6kning med 34% j\u00e4mf\u00f6rt med \u00e5ret innan. Samtidigt satsade spelarna totalt 275,3 miljarder \u20ac, vilket motsvarar en \u00f6kning p\u00e5 28%.<\/p>\n\n\n\n

Den starkaste tillv\u00e4xten kom fr\u00e5n sportsbetting, d\u00e4r int\u00e4kterna steg med 49% till 8,2 miljarder \u20ac. Online casino<\/a> v\u00e4xte med 23% och omsatte 8,6 miljarder \u20ac, medan poker och \u00f6vriga spelformer stod f\u00f6r 3% vardera av den totala GGR:n.<\/p>\n\n\n\n

Rapporten visar \u00e4ven att antalet aktiva spelkonton \u00f6kade med 13% till 43,8 miljoner under \u00e5ret. J\u00e4mf\u00f6rt med 2021 motsvarar det en \u00f6kning p\u00e5 47%, vilket EGBA tillskriver b\u00e5de organisk tillv\u00e4xt och fler medlemsbolag.<\/p>\n\n\n\n

F\u00f6rdelning av GGR under 2025<\/h3>\n\n\n\n
Spelkategori<\/th>Andel av GGR<\/th><\/tr><\/thead>
Online casino<\/td>48%<\/td><\/tr>
Sportsbetting<\/td>46%<\/td><\/tr>
Poker<\/td>3%<\/td><\/tr>
\u00d6vrigt (bingo, e-sport, virtuella spel m.m.)<\/td>3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

L\u00e4gre RTP gav h\u00f6gre marginaler<\/h2>\n\n\n\n

En av rapportens mest uppm\u00e4rksammade trender \u00e4r den fortsatta nedg\u00e5ngen i operat\u00f6rernas genomsnittliga RTP.<\/p>\n\n\n\n

Under 2025 sj\u00f6nk den fr\u00e5n 93,7% till 93,4%, vilket inneb\u00e4r att spelbolagens genomsnittliga operativa marginal \u00f6kade fr\u00e5n 6,3% till 6,6%. Samtidigt betalades totalt 257,3 miljarder \u20ac tillbaka till spelarna i form av vinster, en \u00f6kning med 27% j\u00e4mf\u00f6rt med \u00e5ret innan.<\/p>\n\n\n\n

Flera operat\u00f6rer har under de senaste \u00e5ren justerat RTP-niv\u00e5er f\u00f6r att kompensera f\u00f6r \u00f6kade kostnader, bland annat h\u00f6gre spelskatter och striktare regleringar s\u00e5som ins\u00e4ttnings- och insatsgr\u00e4nser. F\u00f6r spelare som f\u00f6rs\u00f6ker maximera den teoretiska \u00e5terbetalningen \u00e4r h\u00f6g RTP<\/a> ofta en av de viktigaste faktorerna vid valet av spel. Utvecklingen har dock m\u00f6tts av kritik fr\u00e5n delar av branschen, d\u00e4r vissa menar att l\u00e4gre \u00e5terbetalning riskerar att minska spelarnas l\u00e5ngsiktiga v\u00e4rde och g\u00f6ra licensierade produkter mindre konkurrenskraftiga.<\/p>\n\n\n\n

Fokus p\u00e5 ansvarsfullt spel och penningtv\u00e4tt<\/h2>\n\n\n\n

Ut\u00f6ver de ekonomiska resultaten lyfter rapporten flera initiativ inom ansvarsfullt spel och regelefterlevnad.<\/p>\n\n\n\n

Under 2025 lanserade EGBA tillsammans med European Advertising Standards Alliance (EASA) ett gemensamt ramverk f\u00f6r influencer-marknadsf\u00f6ring. Medlemsbolagen har bland annat \u00e5tagit sig sk\u00e4rpta \u00e5lderskontroller, tydligare m\u00e4rkning av betalda samarbeten och oberoende \u00f6vervakning av inneh\u00e5ll som kan rikta sig till minder\u00e5riga.<\/p>\n\n\n\n

European Safer Gambling Week slog samtidigt nytt deltagarrekord med 221 partnerorganisationer fr\u00e5n 24 l\u00e4nder. Kampanjen n\u00e5dde omkring 4,1 miljoner personer via sociala medier och budskap om ansvarsfullt spel visades f\u00f6r f\u00f6rsta g\u00e5ngen under direkts\u00e4nda fotbollsmatcher i Bulgarien, Tyskland, Grekland och Italien. EGBA lanserade \u00e4ven webbplatsen safergambling.eu, som samlar nationella st\u00f6dlinjer, sj\u00e4lvavst\u00e4ngningsverktyg och information om s\u00e4krare spel.<\/p>\n\n\n\n

Organisationen fortsatte \u00e4ven sitt arbete kring EU:s nya regelverk mot penningtv\u00e4tt (AML). Under \u00e5ret deltog EGBA aktivt i dialogen med den nya europeiska tillsynsmyndigheten AMLA och genomf\u00f6rde den andra \u00e5rliga uppf\u00f6ljningen av sina branschgemensamma AML-riktlinjer. En \u00f6versyn av riktlinjerna v\u00e4ntas inledas under 2027 f\u00f6r att anpassa dem till EU:s nya AML-regelverk.<\/p>\n","protected":false},"excerpt":{"rendered":"

European Gaming and Betting Association (EGBA), branschorganisationen f\u00f6r flera av Europas st\u00f6rsta licensierade speloperat\u00f6rer, har publicerat sin Annual Activity Report 2026. Rapporten visar att medlemsbolagens samlade bruttospelint\u00e4kter (GGR) \u00f6kade med 34% under 2025 till 18 miljarder \u20ac, samtidigt som antalet aktiva spelkonton n\u00e5dde en ny rekordniv\u00e5. Samtidigt lyfter rapporten fram en utveckling som kan f\u00e5 […]<\/p>\n","protected":false},"author":239,"featured_media":102746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"gi_category":[11],"gi_region":[],"class_list":["post-102744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-bransch"],"acf":[],"yoast_head":"\nEGBA-rapport: GGR \u00f6kade 34% n\u00e4r RTP fortsatte att sjunka<\/title>\n<meta name=\"description\" content=\"Ny rapport fr\u00e5n EGBA visar kraftig tillv\u00e4xt f\u00f6r Europas st\u00f6rsta speloperat\u00f6rer. 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