{"id":102880,"date":"2026-07-28T08:00:56","date_gmt":"2026-07-28T08:00:56","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/102880\/automatiskt-utkast"},"modified":"2026-07-28T08:01:33","modified_gmt":"2026-07-28T08:01:33","slug":"coral-blir-trojsponsor-for-birmingham-city","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/102880\/coral-blir-trojsponsor-for-birmingham-city-i-historiskt-avtal","title":{"rendered":"Coral blir tr\u00f6jsponsor f\u00f6r Birmingham City i historiskt avtal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Coral har utsetts till ny huvudpartner f\u00f6r Birmingham City inf\u00f6r s\u00e4songen 2026\/27. Avtalet inneb\u00e4r att spelbolagets logotyp placeras p\u00e5 framsidan av b\u00e5de herr- och damlagets matchtr\u00f6jor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samarbetet markerar f\u00f6rsta g\u00e5ngen under Corals 100-\u00e5riga historia som varum\u00e4rket blir tr\u00f6jfrontssponsor f\u00f6r en fotbollsklubb. Den Entain-\u00e4gda operat\u00f6ren ut\u00f6kar d\u00e4rmed sitt befintliga partnerskap med Birmingham City.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coral syns p\u00e5 samtliga matchst\u00e4ll<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt<a href=\"https:\/\/www.entaingroup.com\/news-insights\/latest-news\/2026\/coral-announced-as-new-birmingham-city-principal-partner\/\">&nbsp;Entains officiella besked<\/a>&nbsp;kommer Corals logotyp att finnas p\u00e5 herr- och damlagets hemma-, borta- och tredjest\u00e4ll under hela s\u00e4songen 2026\/27.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coral blir samtidigt klubbens nya huvudpartner, vilket \u00e4r en uppgradering fr\u00e5n rollen som officiell bettingpartner. Det tidigare fler\u00e5riga avtalet b\u00f6rjade g\u00e4lla i mars 2025 och omfattade bland annat exponering p\u00e5 reklamskyltar vid St Andrew\u2019s samt inneh\u00e5ll och aktiviteter riktade till supportrar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det ekonomiska v\u00e4rdet av det ut\u00f6kade sponsoravtalet har inte offentliggjorts. Parterna uppger d\u00e4remot att de ska forts\u00e4tta utveckla exklusiva supporterupplevelser, kampanjer och andra aktiveringar kring klubbens matcher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bejay Patel, Managing Director f\u00f6r Storbritannien och Irland p\u00e5 Entain, beskriver avtalet som n\u00e4sta steg i relationen med Birmingham City. Han framh\u00e5ller \u00e4ven att klubben delar Corals l\u00e5nga historia och ambition att s\u00e4tta supportrarna i centrum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6ver 40 000 pund till klubbens stiftelse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerskapet har \u00e4ven omfattat lokala samh\u00e4llsinsatser. Under s\u00e4songen 2025\/26 donerade Coral 500 pund f\u00f6r varje hemmam\u00e5l som gjordes av Birmingham Citys herr- och damlag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Initiativet genererade sammanlagt \u00f6ver 40 000 pund till Birmingham City Foundation. Modellen ska forts\u00e4tta under den nya s\u00e4songen, samtidigt som Coral beh\u00e5ller sitt st\u00f6d till b\u00e5da representationslagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samarbetet har dessutom nominerats till utm\u00e4rkelsen Partnership of the Year vid Football Business Awards 2026. Birmingham Citys vd Jeremy Dale uppger att Coral under de senaste 18 m\u00e5naderna har utvecklats till en viktig partner f\u00f6r b\u00e5de klubben och staden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Championship blir viktigare f\u00f6r bettingbolag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Corals beslut kommer samtidigt som reglerna f\u00f6r spelreklam inom engelsk elitfotboll f\u00f6r\u00e4ndras. Premier League-klubbarna har genom en frivillig \u00f6verenskommelse beslutat att<a href=\"https:\/\/www.premierleague.com\/en\/news\/3147426\">&nbsp;ta bort spelbolag fr\u00e5n framsidan av matchtr\u00f6jorna<\/a>&nbsp;fr\u00e5n och med s\u00e4songen 2026\/27.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begr\u00e4nsningen g\u00e4ller dock Premier League och omfattar inte Championship, d\u00e4r Birmingham City spelar. Englands andradivision forts\u00e4tter d\u00e4rf\u00f6r att erbjuda bettingbolag m\u00f6jlighet till den mest framtr\u00e4dande exponeringen p\u00e5 klubbarnas matchst\u00e4ll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utvecklingen har gjort Championship mer attraktivt f\u00f6r operat\u00f6rer som vill beh\u00e5lla en stark n\u00e4rvaro inom brittisk fotboll. Samtidigt kan spelbolag fortsatt synas p\u00e5 exempelvis \u00e4rmar och tr\u00e4ningskl\u00e4der hos Premier League-klubbar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historiskt steg i Corals marknadsf\u00f6ring<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Att Coral v\u00e4ljer sin f\u00f6rsta tr\u00f6jfrontssponsring just nu inneb\u00e4r en tydlig f\u00f6r\u00e4ndring i varum\u00e4rkets fotbollsstrategi. Operat\u00f6ren har en l\u00e5ng historia av sponsring inom brittisk h\u00e4stkappl\u00f6pning, men har tidigare inte anv\u00e4nt sin logotyp p\u00e5 framsidan av en fotbollstr\u00f6ja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avtalet ger Coral exponering mot Birmingham Citys supporterbas under en period d\u00e5 klubben satsar p\u00e5 att etablera sig h\u00f6gre upp i Championship. F\u00f6r Entain blir partnerskapet ocks\u00e5 ett s\u00e4tt att lyfta fram ett brittiskt och UK Gambling Commission-licensierat&nbsp;<a href=\"https:\/\/www.gamblinginsider.com\/se\/bettingsidor\">spelbolag p\u00e5 n\u00e4tet<\/a>&nbsp;i debatten om olicensierade spelbolags n\u00e4rvaro inom idrottssponsring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coral har utsetts till ny huvudpartner f\u00f6r Birmingham City inf\u00f6r s\u00e4songen 2026\/27. Avtalet inneb\u00e4r att spelbolagets logotyp placeras p\u00e5 framsidan av b\u00e5de herr- och damlagets matchtr\u00f6jor. Samarbetet markerar f\u00f6rsta g\u00e5ngen under Corals 100-\u00e5riga historia som varum\u00e4rket blir tr\u00f6jfrontssponsor f\u00f6r en fotbollsklubb. Den Entain-\u00e4gda operat\u00f6ren ut\u00f6kar d\u00e4rmed sitt befintliga partnerskap med Birmingham City. Coral syns p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":239,"featured_media":102881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[16],"gi_region":[],"class_list":["post-102880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-betting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coral blir Birmingham Citys tr\u00f6jsponsor i historiskt avtal<\/title>\n<meta name=\"description\" content=\"Coral blir huvudpartner och tr\u00f6jsponsor f\u00f6r Birmingham City 2026\/27. 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