{"id":103286,"date":"2026-08-13T08:00:51","date_gmt":"2026-08-13T08:00:51","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103286\/automatiskt-utkast"},"modified":"2026-08-13T08:00:52","modified_gmt":"2026-08-13T08:00:52","slug":"hogre-spelskatter-kostade-evoke-46-miljoner-pund","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103286\/hogre-spelskatter-kostade-evoke-46-miljoner-pund","title":{"rendered":"H\u00f6gre spelskatter kostade Evoke 46 miljoner pund"},"content":{"rendered":"\n

Evoke redovisade i stort sett of\u00f6r\u00e4ndrade int\u00e4kter under f\u00f6rsta halv\u00e5ret 2026. Samtidigt minskade resultatet n\u00e4r h\u00f6jda spelskatter \u00f6kade bolagets kostnader med 46 miljoner pund j\u00e4mf\u00f6rt med samma period f\u00f6rra \u00e5ret.<\/p>\n\n\n\n

Koncernen \u00e4ger William Hill, 888 och svensklicensierade Mr Green. Tillv\u00e4xten inom brittiskt n\u00e4tcasino v\u00e4gde delvis upp svagare bettingint\u00e4kter och en fortsatt nedg\u00e5ng f\u00f6r varum\u00e4rket 888.<\/p>\n\n\n\n

Evoke under f\u00f6rsta halv\u00e5ret 2026<\/h2>\n\n\n\n
Nyckeltal<\/th>Resultat<\/th>F\u00f6r\u00e4ndring<\/th><\/tr><\/thead>
Int\u00e4kter<\/td>887,5 miljoner \u00a3<\/td>Of\u00f6r\u00e4ndrat<\/td><\/tr>
Rapporterad EBITDA<\/td>124,8 miljoner \u00a3<\/td>Minus 12%<\/td><\/tr>
Justerad EBITDA<\/td>150,2 miljoner \u00a3<\/td>Minus 10%<\/td><\/tr>
Resultat efter skatt<\/td>F\u00f6rlust p\u00e5 70,2 miljoner \u00a3<\/td>I niv\u00e5 med 2025<\/td><\/tr>
\u00d6kade spelskatter<\/td>46 miljoner \u00a3<\/td>J\u00e4mf\u00f6rt med 2025<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Skatteh\u00f6jningar pressade resultatet<\/h2>\n\n\n\n

Enligt\u00a0Evokes halv\u00e5rsrapport<\/a>\u00a0uppgick int\u00e4kterna till 887,5 miljoner pund, j\u00e4mf\u00f6rt med 887,8 miljoner pund under motsvarande period 2025.<\/p>\n\n\n\n

Justerat f\u00f6r att koncernen drev omkring 270 f\u00e4rre bettingbutiker \u00f6kade int\u00e4kterna med 2 procent. Den rapporterade EBITDA-vinsten minskade d\u00e4remot med 12 procent till 124,8 miljoner pund.<\/p>\n\n\n\n

Justerad EBITDA sj\u00f6nk fr\u00e5n 165,9 till 150,2 miljoner pund. Evoke kopplar nedg\u00e5ngen till h\u00f6jda spelskatter p\u00e5 flera av bolagets k\u00e4rnmarknader, framf\u00f6r allt Storbritannien.<\/p>\n\n\n\n

Den brittiska skatten p\u00e5 n\u00e4tcasino h\u00f6jdes fr\u00e5n 21 till 40 procent den 1 april 2026. Totalt betalade Evoke 46 miljoner pund mer i spelskatter \u00e4n under f\u00f6rsta halv\u00e5ret f\u00f6reg\u00e5ende \u00e5r.<\/p>\n\n\n\n

Bolaget uppger att mer \u00e4n h\u00e4lften av kostnads\u00f6kningen kunde kompenseras genom l\u00e4gre marknadsf\u00f6ringskostnader, effektivare bonuserbjudanden och andra besparingar.<\/p>\n\n\n\n

William Hill v\u00e4xte medan 888 tappade int\u00e4kter<\/h2>\n\n\n\n

Int\u00e4kterna fr\u00e5n n\u00e4tspel i Storbritannien och Irland \u00f6kade med 4 procent. Casinoverksamheten v\u00e4xte med 7 procent, fr\u00e4mst tack vare utvecklingen f\u00f6r William Hill.<\/p>\n\n\n\n

Bettingint\u00e4kterna p\u00e5 n\u00e4tet minskade samtidigt med 2,4 procent. Evoke uppger att resultatet p\u00e5verkades av marknadsutvecklingen och bolagets beslut att prioritera l\u00f6nsamma kunder framf\u00f6r spelvolym med l\u00e4gre avkastning.<\/p>\n\n\n\n

Samma strategi bidrog till l\u00e4gre int\u00e4kter f\u00f6r 888. Evoke har minskat kampanjer och annan kundanskaffning som inte bed\u00f6ms ge tillr\u00e4cklig l\u00f6nsamhet.<\/p>\n\n\n\n

Den justerade EBITDA-vinsten f\u00f6r n\u00e4tverksamheten i Storbritannien och Irland \u00f6kade trots detta med 28 procent till 77 miljoner pund. F\u00f6rb\u00e4ttringen drevs av l\u00e4gre marknadsf\u00f6ringskostnader och mer kontrollerad anv\u00e4ndning av bonusar.<\/p>\n\n\n\n

Tillv\u00e4xt i Italien och Danmark<\/h2>\n\n\n\n

Evokes internationella int\u00e4kter minskade med 2 procent under halv\u00e5ret. Utvecklingen skilde sig dock tydligt mellan marknaderna.<\/p>\n\n\n\n

Italien redovisade en tillv\u00e4xt p\u00e5 21 procent, medan int\u00e4kterna i Danmark steg med 13 procent. Spanien, Rum\u00e4nien och \u00f6vriga internationella marknader utvecklades svagare.<\/p>\n\n\n\n

Den justerade EBITDA-vinsten fr\u00e5n den internationella verksamheten minskade med 20 procent. \u00c4ven h\u00e4r pekade Evoke p\u00e5 h\u00f6jda spelskatter, framf\u00f6r allt i Italien och Rum\u00e4nien.<\/p>\n\n\n\n

Mr Green ing\u00e5r i Evokes internationella verksamhet och har licens f\u00f6r kommersiellt onlinespel och n\u00e4tbetting i Sverige<\/a>. Bolaget redovisar d\u00e4remot inte resultatet f\u00f6r den svenska marknaden separat.<\/p>\n\n\n\n

F\u00e4rre William Hill-butiker<\/h2>\n\n\n\n

Int\u00e4kterna fr\u00e5n Evokes fysiska bettingbutiker minskade med 3 procent till 245,6 miljoner pund. Minskningen berodde fr\u00e4mst p\u00e5 att koncernen hade omkring 270 f\u00e4rre butiker \u00e4n under j\u00e4mf\u00f6relseperioden.<\/p>\n\n\n\n

F\u00f6r de butiker som var \u00f6ppna under b\u00e5da perioderna \u00f6kade int\u00e4kterna med 4 procent. Evoke har samtidigt installerat 2 000 nya sj\u00e4lvbetj\u00e4ningsterminaler och fortsatt att uppgradera spelautomaterna i William Hills butiksn\u00e4t.<\/p>\n\n\n\n

Bettinginsatserna i butikerna minskade med 8 procent. En h\u00f6gre vinstmarginal f\u00f6r spelbolaget begr\u00e4nsade dock effekten p\u00e5 int\u00e4kterna.<\/p>\n\n\n\n

Evoke v\u00e4ntar p\u00e5 \u00e4garf\u00f6r\u00e4ndring<\/h2>\n\n\n\n

Evoke redovisade en f\u00f6rlust efter skatt p\u00e5 70,2 miljoner pund. Nettoskulden uppgick samtidigt till n\u00e4rmare 1,9 miljarder pund vid halv\u00e5rsskiftet.<\/p>\n\n\n\n

Det planerade \u00f6vertagandet fr\u00e5n Bally\u2019s Intralot forts\u00e4tter enligt tidsplanen. Transaktionen kr\u00e4ver fortfarande godk\u00e4nnande fr\u00e5n aktie\u00e4gare och ber\u00f6rda myndigheter och v\u00e4ntas slutf\u00f6ras under fj\u00e4rde kvartalet 2026 eller f\u00f6rsta kvartalet 2027.<\/p>\n\n\n\n

Evoke l\u00e4mnar ingen finansiell prognos f\u00f6r hel\u00e5ret medan aff\u00e4ren p\u00e5g\u00e5r.\u00a0iGB:s genomg\u00e5ng av rapporten<\/a>\u00a0visar att skatteh\u00f6jningarna och den kommande \u00e4garf\u00f6r\u00e4ndringen blir centrala fr\u00e5gor f\u00f6r koncernen under resten av \u00e5ret.<\/p>\n","protected":false},"excerpt":{"rendered":"

Evoke redovisade i stort sett of\u00f6r\u00e4ndrade int\u00e4kter under f\u00f6rsta halv\u00e5ret 2026. Samtidigt minskade resultatet n\u00e4r h\u00f6jda spelskatter \u00f6kade bolagets kostnader med 46 miljoner pund j\u00e4mf\u00f6rt med samma period f\u00f6rra \u00e5ret. Koncernen \u00e4ger William Hill, 888 och svensklicensierade Mr Green. Tillv\u00e4xten inom brittiskt n\u00e4tcasino v\u00e4gde delvis upp svagare bettingint\u00e4kter och en fortsatt nedg\u00e5ng f\u00f6r varum\u00e4rket 888. […]<\/p>\n","protected":false},"author":239,"featured_media":103287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[11],"gi_region":[],"class_list":["post-103286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-bransch"],"acf":[],"yoast_head":"\nEvoke pressas av h\u00f6gre spelskatter - kostar 46 miljoner pund<\/title>\n<meta name=\"description\" content=\"Evokes int\u00e4kter stod stilla under f\u00f6rsta halv\u00e5ret 2026 n\u00e4r h\u00f6gre spelskatter \u00f6kade kostnaderna med 46 miljoner pund och pressade resultatet tydligt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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