{"id":103691,"date":"2026-09-22T09:00:00","date_gmt":"2026-09-22T09:00:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103691\/veikkaus-reglerad-spelmarknad-finland"},"modified":"2026-09-22T09:00:00","modified_gmt":"2026-09-22T09:00:00","slug":"veikkaus-reglerad-spelmarknad-finland","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103691\/veikkaus-reglerad-spelmarknad-finland","title":{"rendered":"Veikkaus bygger digitalt inf\u00f6r Finlands nya spelmarknad"},"content":{"rendered":"

Veikkaus monopol p\u00e5 finl\u00e4ndskt spel upph\u00f6r n\u00e4r landet \u00f6ppnar en reglerad marknad fr\u00e5n juli 2027. Bolaget uppger att f\u00f6rberedelserna redan p\u00e5g\u00e5r genom investeringar i digitala kanaler hemma och en bredare internationell satsning via B2B-studion Fennica Gaming, enligt SBC News rapportering<\/a>.<\/p>\n

Omkring 80 procent av allt finl\u00e4ndskt spel sker redan digitalt, en siffra som Veikkaus pekar ut som central f\u00f6r var tillv\u00e4xten finns att h\u00e4mta n\u00e4r regelverket f\u00f6r\u00e4ndras.<\/p>\n

Digital investering inf\u00f6r regelskiftet<\/h2>\n

Enligt prim\u00e4rk\u00e4llan beskriver Veikkaus verkst\u00e4llande direkt\u00f6r Olli Sarekoski<\/strong> 2025 som ett \u00e5r av stora investeringar i teknik och rekrytering. Bolaget har rekryterat kompetens fr\u00e5n den internationella marknaden f\u00f6r att bygga upp de verktyg som kr\u00e4vs n\u00e4r bonusar och spelmarknadsf\u00f6ring f\u00f6r f\u00f6rsta g\u00e5ngen ska kunna anv\u00e4ndas i Finland.<\/p>\n

Nya digitala kanaler och applikationer var enligt intervjun avsedda att publiceras f\u00f6re utg\u00e5ngen av 2026, ett uttalat bolagsm\u00e5l snarare \u00e4n ett bekr\u00e4ftat utfall. Sarekoski beskriver arbetet som grunden f\u00f6r det som ska st\u00e5 klart inf\u00f6r n\u00e4sta \u00e5r.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Nyckeltal<\/th>\nUppgift<\/th>\n<\/tr>\n<\/thead>\n
Investerings\u00e5r<\/td>\n2025<\/td>\n<\/tr>\n
Andel digitalt spel i Finland<\/td>\nCirka 80 procent<\/td>\n<\/tr>\n
Fennicas reglerade marknader<\/td>\n21<\/td>\n<\/tr>\n
Ny finsk marknad<\/td>\nJuli 2027<\/td>\n<\/tr>\n
Brasiliens GGR-skatt<\/td>\n12% till 18% senast 2028<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Fennicas internationella fotf\u00e4ste<\/h2>\n

Fennica Gaming \u00e4r Veikkaus B2B-studio med huvudkontor i Helsingfors och \u00e4r enligt bolaget aktivt i 21 reglerade marknader i Europa, Nordamerika och Latinamerika. Under de senaste sju m\u00e5naderna har studion g\u00e5tt live i b\u00e5de Ontario och Alberta, sedan den senare blev Kanadas andra provins med en reglerad bettingmarknad i sommar.<\/p>\n

I Italien har Fennica ing\u00e5tt samarbeten med Flutter Entertainments Sisal<\/strong> och med Brightstar Lottery<\/strong>, ett av de fyra bolagen i LottoItalia-konsortiet. Studion \u00e4r \u00e4ven aktiv p\u00e5 Brasiliens marknad f\u00f6r onlinekasino och uppger att spel och spelmatematik anpassas efter lokala spelarpreferenser i varje marknad.<\/p>\n

Ledningens prioriteringar<\/h2>\n

Jonas Reuter<\/strong>, Executive Vice-President f\u00f6r Veikkaus International, uppger att den nuvarande prioriteringen \u00e4r att skala Fennicas B2B-verksamhet, produkter och partnerskap globalt. Enligt honom arbetar bolaget uteslutande med reglerade marknader och reglerade operat\u00f6rer, vilket ibland inneb\u00e4r att avst\u00e5 fr\u00e5n viss aff\u00e4r f\u00f6r att h\u00e5lla den profilen intakt.<\/p>\n

Sarekoski pekar samtidigt p\u00e5 att skatteniv\u00e5er, marknadsf\u00f6ringsregler och andra villkor som f\u00f6r\u00e4ndras of\u00f6ruts\u00e4gbart p\u00e5verkar bolagets beslut om marknadsintr\u00e4den. Han h\u00e4nvisar bland annat till Brasilien, d\u00e4r skatten p\u00e5 GGR enligt uppgift ska h\u00f6jas fr\u00e5n 12 till 18 procent senast 2028.<\/p>\n

L\u00e4rdomar inf\u00f6r Finland<\/h2>\n

Reuter beskriver de internationella partnerskapen som ett s\u00e4tt f\u00f6r Veikkaus-koncernen att utveckla ett mer internationellt arbetss\u00e4tt och hantera nya reglerade milj\u00f6er, erfarenheter som han menar kan komma till nytta n\u00e4r den finska marknaden \u00f6ppnas. B2B f\u00f6rblir enligt honom den aktuella internationella huvudprioriteten, medan eventuell internationell B2C-verksamhet ligger l\u00e4ngre fram i tiden.<\/p>\n

Sarekoski sammanfattar bolagets internationella ambition som tillv\u00e4xt utanf\u00f6r Finlands gr\u00e4nser kombinerat med en skalbar teknikplattform, samtidigt som han erk\u00e4nner den h\u00e5rda konkurrensen fr\u00e5n internationella akt\u00f6rer p\u00e5 omr\u00e5det.<\/p>\n","protected":false},"excerpt":{"rendered":"

Veikkaus investerar i digital teknik n\u00e4r Finland \u00f6ppnar en reglerad spelmarknad i juli 2027. Fennica v\u00e4xer samtidigt internationellt.<\/p>\n","protected":false},"author":239,"featured_media":103690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[],"gi_region":[],"class_list":["post-103691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nVeikkaus inf\u00f6r Finlands reglerade spelmarknad<\/title>\n<meta name=\"description\" content=\"Veikkaus investerar i digital teknik n\u00e4r Finland \u00f6ppnar en reglerad spelmarknad i juli 2027. 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