{"id":103705,"date":"2026-09-25T09:15:22","date_gmt":"2026-09-25T09:15:22","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103705\/spelreklam-bulgarien-skyltar-affischer"},"modified":"2026-09-25T14:39:30","modified_gmt":"2026-09-25T14:39:30","slug":"spelreklam-bulgarien-skyltar-affischer","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103705\/spelreklam-bulgarien-skyltar-affischer","title":{"rendered":"Skyltar och affischer kan f\u00f6rsvinna fr\u00e5n Bulgariens spelreklam"},"content":{"rendered":"

Bulgarien f\u00f6rbereder ett lagutkast som inneb\u00e4r ett n\u00e4stan totalt f\u00f6rbud mot spelreklam. F\u00f6rslaget omfattar bland annat billboards och affischer f\u00f6r betting och spel, samtidigt som utl\u00e4ndska operat\u00f6rer med licens i landet f\u00f6resl\u00e5s registrera sin ekonomiska verksamhet d\u00e4r, enligt Balkan Insights rapportering.<\/p>\n

Om lagutkastet g\u00e5r igenom f\u00f6rsvinner flera av de fysiska och visuella kanaler som operat\u00f6rer och affiliates i dag anv\u00e4nder f\u00f6r marknadsf\u00f6ring i Bulgarien.<\/p>\n

Vilka reklamformer ber\u00f6rs<\/h2>\n

Utkastet till \u00e4ndringar i spellagen f\u00f6resl\u00e5r f\u00f6rbud mot billboards och affischer som marknadsf\u00f6r betting och spel. \u00c4ven ljusa, blinkande och upplysta skyltar f\u00f6resl\u00e5s f\u00f6rbjudas, liksom reklamvisningar i f\u00f6nster till kasinon och spelhallar.<\/p>\n

Premi\u00e4rminister Rumen Radev uppger att initiativet ska begr\u00e4nsa spridningen av spelreklam och motverka spelberoende. Han h\u00e4vdar att landets st\u00e4der och byar har b\u00f6rjat likna Las Vegas, och att myndigheterna inte vill att spel ska vara en vardaglig syn f\u00f6r medborgarna eller att aggressiv reklam ska p\u00e5verka unga och barn.<\/p>\n

\"Bulgariens
Bulgariens president Rumen Radev.<\/figcaption><\/figure>\n

Skatter och tillsyn av operat\u00f6rer<\/h2>\n

F\u00f6rslaget inneb\u00e4r ocks\u00e5 att utl\u00e4ndska operat\u00f6rer med licens i Bulgarien ska registrera sin ekonomiska verksamhet i landet, i syfte att s\u00e4kerst\u00e4lla skattebetalning och statlig tillsyn. Radev har talat om en ny modell f\u00f6r beskattning av kasinon och spelverksamhet som tar h\u00e4nsyn till faktiska ekonomiska resultat, samt om st\u00e4rkta \u00e5tg\u00e4rder mot penningtv\u00e4tt och skatteundandragande.<\/p>\n

Skatten p\u00e5 onlinespel ska enligt f\u00f6rslaget h\u00f6jas, och en del av int\u00e4kterna planeras g\u00e5 till idrott och utbildning. Logotyper och reklam f\u00f6r spelverksamhet kan enligt lagutkastet fortsatt till\u00e5tas p\u00e5 officiella sportklubbstr\u00f6jor och i idrottshallar.<\/p>\n

F\u00f6reslagna \u00e5tg\u00e4rder i sammandrag<\/h2>\n
\n\n\n\n\n\n\n\n\n\n
\u00c5tg\u00e4rd<\/th>\nInneb\u00f6rd enligt lagutkastet<\/th>\n<\/tr>\n<\/thead>\n
Billboards och affischer<\/td>\nF\u00f6rbud mot reklam f\u00f6r betting och spel<\/td>\n<\/tr>\n
Lysande skyltar<\/td>\nF\u00f6rbud mot blinkande och upplysta reklamskyltar<\/td>\n<\/tr>\n
Skyltf\u00f6nster<\/td>\nF\u00f6rbud mot reklamvisningar i kasinon och spelhallar<\/td>\n<\/tr>\n
Utl\u00e4ndska operat\u00f6rer<\/td>\nKrav p\u00e5 registrering av ekonomisk verksamhet i Bulgarien<\/td>\n<\/tr>\n
Sport<\/td>\nM\u00f6jligt undantag f\u00f6r logotyper p\u00e5 klubbtr\u00f6jor och i idrottshallar<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Politiskt l\u00e4ge och tidigare kritik<\/h2>\n

Balkan Insight rapporterar att initiativet v\u00e4ntas f\u00e5 brett st\u00f6d i parlamentet. Oppositionspartierna Democratic Bulgaria och We Continue the Change har enligt samma rapportering ocks\u00e5 kr\u00e4vt lag\u00e4ndringar och kritiserat tidigare regeringar f\u00f6r att inte ha uppr\u00e4tth\u00e5llit befintliga reklambegr\u00e4nsningar.<\/p>\n

Bulgarien f\u00f6rbj\u00f6d 2024 spelreklam p\u00e5 internet, radio och tv. Enligt Balkan Insight \u00f6kade den visuella reklamn\u00e4rvaron p\u00e5 billboards, gatuaffischer och banderoller p\u00e5 byggnader efter det f\u00f6rbudet, vilket \u00e4r den utveckling som det nya lagutkastet nu avser att adressera.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bulgarien vill stoppa billboards, affischer och upplysta skyltar f\u00f6r spelreklam, medan utl\u00e4ndska operat\u00f6rer kan f\u00e5 nya krav i landet.<\/p>\n","protected":false},"author":238,"featured_media":103704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[],"gi_region":[],"class_list":["post-103705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSpelreklam: Bulgarien vill f\u00f6rbjuda skyltar<\/title>\n<meta name=\"description\" content=\"Bulgarien vill stoppa billboards, affischer och upplysta skyltar f\u00f6r spelreklam, medan utl\u00e4ndska operat\u00f6rer kan f\u00e5 nya krav i landet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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