{"id":103724,"date":"2026-09-30T06:00:00","date_gmt":"2026-09-30T06:00:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103724\/olaglig-spelreklam-vnlok-meta"},"modified":"2026-09-30T06:00:00","modified_gmt":"2026-09-30T06:00:00","slug":"olaglig-spelreklam-vnlok-meta","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103724\/olaglig-spelreklam-vnlok-meta","title":{"rendered":"\u00d6ver 90 procent av Facebookannonserna kopplades till olagliga akt\u00f6rer"},"content":{"rendered":"

Den nederl\u00e4ndska branschorganisationen VNLOK har kallat Meta till domstol i Amsterdam efter granskningar av spelannonser p\u00e5 Facebook och Instagram. VNLOK uppger att mer \u00e4n 90 procent av de analyserade Facebookannonserna var kopplade till olagliga akt\u00f6rer, samtidigt som en motion om ut\u00f6kade befogenheter f\u00f6r tillsynsmyndigheten KSA ska behandlas i representanthuset den 29 september.<\/p>\n\n

EU-klagom\u00e5l f\u00f6regick domstols\u00e5tg\u00e4rden<\/h2>\n\n

VNLOK l\u00e4mnade i juni in ett klagom\u00e5l till EU-kommissionen om annonser som enligt organisationen marknadsf\u00f6rde olagliga spelbolag till nederl\u00e4ndska konsumenter p\u00e5 Facebook och Instagram. Klagom\u00e5let byggde p\u00e5 flera unders\u00f6kningar av marknadsf\u00f6ringsinneh\u00e5ll p\u00e5 plattformarna.<\/p>\n

\"Europeiska
Europeiska kommissionens byggnad i Bryssel<\/figcaption><\/figure>\n\n\n

Enligt VNLOK togs 11 procent av det olagliga inneh\u00e5ll som riktades mot nederl\u00e4ndska konsumenter bort i maj. I juni var andelen 15 procent. Organisationen anklagar Meta f\u00f6r att inte ha vidtagit tillr\u00e4ckliga \u00e5tg\u00e4rder f\u00f6r att skydda den nederl\u00e4ndska marknaden. P\u00e5st\u00e5endena har inte pr\u00f6vats av domstol.<\/p>\n\n

VNLOK:s granskning av annonser aktualiserar ocks\u00e5 plattformarnas roll n\u00e4r reklam sprids till anv\u00e4ndare. En tidigare Facebookannons fr\u00e5n Mr Vegas bed\u00f6mdes exempelvis kunna locka minder\u00e5riga<\/a>.<\/p>\n\n

VNLOK:s granskningar och borttagningar<\/h2>\n\n

De tre centrala siffrorna i VNLOK:s redovisning g\u00e4ller andelen annonser kopplade till olagliga akt\u00f6rer och hur mycket inneh\u00e5ll som togs bort under maj och juni.<\/p>\n\n

M\u00e5tt<\/th>Andel<\/th><\/tr><\/thead>
Analyserade Facebookannonser kopplade till olagliga akt\u00f6rer<\/td>Mer \u00e4n 90 procent<\/td><\/tr>
Olagligt inneh\u00e5ll borttaget i maj<\/td>11 procent<\/td><\/tr>
Olagligt inneh\u00e5ll borttaget i juni<\/td>15 procent<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Motionen kan ge KSA fler verktyg<\/h2>\n\n

Motionen fr\u00e5n parlamentsledamoten Bart Bikkers g\u00e4ller att ut\u00f6ka KSA:s m\u00f6jligheter att ingripa mot den som sprider olaglig spelreklam. F\u00f6rslaget inneb\u00e4r att myndigheten ska kunna utf\u00e4rda ekonomiska sanktioner eller f\u00f6rel\u00e4gganden. F\u00f6retag som Meta och Google skulle kunna omfattas.<\/p>\n\n

Omr\u00f6stningen \u00e4r planerad till den 29 september. Fr\u00e5gan g\u00e4ller d\u00e4rmed b\u00e5de hur olagliga erbjudanden n\u00e5r konsumenter och vilket ansvar digitala plattformar ska ha n\u00e4r deras tj\u00e4nster anv\u00e4nds f\u00f6r att sprida reklamen.<\/p>\n\n

    \n
  • KSA ska enligt motionen kunna besluta om ekonomiska sanktioner.<\/li>\n
  • Myndigheten ska ocks\u00e5 kunna utf\u00e4rda f\u00f6rel\u00e4gganden mot akt\u00f6rer som sprider olaglig spelreklam.<\/li>\n
  • Meta och Google n\u00e4mns som m\u00f6jliga adressater f\u00f6r \u00e5tg\u00e4rderna.<\/li>\n<\/ul>\n\n

    VNLOK:s ordf\u00f6rande Bj\u00f6rn Fuchs uppger att organisationens upprepade kontakter med Meta och \u00f6nskem\u00e5l om strukturellt samarbete inte har gett tillr\u00e4ckliga resultat. Han framh\u00e5ller att olagliga spelbolag kan n\u00e5 nederl\u00e4ndska konsumenter genom stora plattformars infrastruktur och anser att KSA tydligare b\u00f6r h\u00e5lla s\u00e5dana akt\u00f6rer ansvariga.<\/p>\n\n

    VNLOK st\u00f6der motionen, men Fuchs anser enligt organisationen att KSA b\u00f6r agera utan att inv\u00e4nta lag\u00e4ndringar. Debatten omfattar samtidigt den licensierade marknaden: reformf\u00f6respr\u00e5kare och oppositionsledare har argumenterat f\u00f6r ett fullst\u00e4ndigt f\u00f6rbud mot spelreklam. Plattformarnas ansvar f\u00f6r olagliga annonser \u00e4r d\u00e4rmed en del av en bredare diskussion om reklamreglerna.<\/p>","protected":false},"excerpt":{"rendered":"

    VNLOK har kallat Meta till domstol efter att \u00f6ver 90 procent av granskade Facebookannonser kopplats till olaglig spelreklam i Nederl\u00e4nderna.<\/p>\n","protected":false},"author":238,"featured_media":103723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[],"gi_region":[],"class_list":["post-103724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOlaglig spelreklam: VNLOK granskar Meta<\/title>\n<meta name=\"description\" content=\"VNLOK har kallat Meta till domstol efter att \u00f6ver 90 procent av granskade Facebookannonser kopplats till olaglig spelreklam i Nederl\u00e4nderna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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