{"id":103745,"date":"2026-10-05T06:00:00","date_gmt":"2026-10-05T06:00:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103745\/nfl-partnerskap-kanada"},"modified":"2026-10-05T06:00:00","modified_gmt":"2026-10-05T06:00:00","slug":"nfl-partnerskap-kanada","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/se\/nyheter\/103745\/nfl-partnerskap-kanada","title":{"rendered":"PENN f\u00e5r officiell NFL-partnerstatus i Kanada"},"content":{"rendered":"

PENN Entertainments theScore Bet har tecknat ett fler\u00e5rigt partnerskap med NFL i Kanada. Avtalet ger bolagets kanadensiska spelverksamhet tillg\u00e5ng till ligans och lagens immateriella r\u00e4ttigheter f\u00f6r marknadsf\u00f6ring och fanupplevelser.<\/p>\n

Enligt Casino.org omfattar avtalet b\u00e5de sportsbook och iCasino. N\u00e5gon exakt avtalstid, ekonomisk ers\u00e4ttning eller uppgift om exklusivitet har inte offentliggjorts i den rapportering som ligger till grund f\u00f6r uppgifterna.<\/p>\n

NFL-varum\u00e4rken ska anv\u00e4ndas i kampanjer<\/h2>\n

R\u00e4ttigheterna omfattar NFL:s och ligans immateriella tillg\u00e5ngar, d\u00e4ribland NFL, Super Bowl, NFL Kickoff och lagens varum\u00e4rken. PENN:s kanadensiska onlineportf\u00f6lj best\u00e5r av theScore Bet, theScore Casino och Hollywood Casino.<\/p>\n

\"En
Vince Lombardi Trophy vid Super Bowl LV<\/figcaption><\/figure>\n\n

Portf\u00f6ljen ska kunna skapa integrerade kampanjer och fanupplevelser kring NFL Kickoff, NFL-draften, slutspelet och Super Bowl. Bolaget uppger att r\u00e4ttigheterna ocks\u00e5 ska m\u00f6jligg\u00f6ra kontakt med fans under hela \u00e5ret, inte enbart under NFL-s\u00e4songen.<\/p>\n

Avtalet ger PENN:s verksamheter officiell NFL-partnerstatus i Kanada f\u00f6r sportsbook och iCasino. Det omfattar \u00e4ven tillg\u00e5ng till marknadsf\u00f6rings-, reklam-, hospitality- och fanengagemangstillg\u00e5ngar samt utbyte av medie- och kampanjinventarier mellan NFL:s och theScores digitala kanaler.<\/p>\n

D\u00e4rut\u00f6ver ing\u00e5r tillg\u00e5ng till NFL Canadas digitala medier, databasbaserade marknadsf\u00f6ringsm\u00f6jligheter, kampanjmaterial och faninriktade upplevelser. Avtalet anger inte n\u00e5gon tidsplan f\u00f6r n\u00e4r enskilda kampanjer ska lanseras.<\/p>\n

Verksamhet i Ontario och Alberta<\/h2>\n

theScore Bet, theScore Casino och Hollywood Casino \u00e4r licensierade och verksamma i b\u00e5de Ontario och Alberta. Det inneb\u00e4r att NFL-r\u00e4ttigheterna ber\u00f6r PENN:s verksamhet i tv\u00e5 kanadensiska provinser, d\u00e4r Alberta nyligen \u00f6ppnade en reglerad iGaming-marknad. Albertas reglerade iGaming-marknad<\/a> utg\u00f6r d\u00e4rmed en del av den geografiska ramen f\u00f6r avtalet.<\/p>\n

Justin Hergianto, marknadschef p\u00e5 PENN Interactive, beskrev partnerskapet som ett s\u00e4tt att n\u00e5 NFL:s kanadensiska fans under s\u00e4songen. Han framh\u00f6ll ocks\u00e5 theScores position som en daglig destination f\u00f6r miljontals kanadensiska sportfans; den beskrivningen \u00e4r bolagets egen.<\/p>\n

NFL Canadas general manager Gavin Kemp beskrev theScore Bet som ett v\u00e4lk\u00e4nt kanadensiskt varum\u00e4rke med erfarenhet av att n\u00e5 sportfans. Han sade att NFL och PENN vill skapa nya s\u00e4tt f\u00f6r kanadensare att engagera sig i ligan.<\/p>\n

Avtalets omfattning<\/h2>\n
Omr\u00e5de<\/th>Inneh\u00e5ll<\/th><\/tr><\/thead>
Varum\u00e4rken<\/td>NFL, Super Bowl, NFL Kickoff och lagens varum\u00e4rken<\/td><\/tr>
Partnerstatus<\/td>Officiell NFL-partner i Kanada f\u00f6r sportsbook och iCasino<\/td><\/tr>
Marknadsf\u00f6ring<\/td>Reklam, hospitality, digitala kanaler och fanengagemang<\/td><\/tr>
Verksamheter<\/td>theScore Bet, theScore Casino och Hollywood Casino<\/td><\/tr><\/tbody><\/table><\/figure>\n

Hergianto sade: \u201cThe NFL has an incredibly passionate following in Canada, and this partnership gives us new ways to serve those fans throughout the football season,\u201d<\/p>","protected":false},"excerpt":{"rendered":"

PENN har tecknat ett fler\u00e5rigt NFL-partnerskap i Kanada f\u00f6r sportsbook och iCasino, med r\u00e4ttigheter till ligans och lagens varum\u00e4rken.<\/p>\n","protected":false},"author":239,"featured_media":103744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[],"gi_region":[],"class_list":["post-103745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nNFL-partnerskap: PENN blir partner i Kanada<\/title>\n<meta name=\"description\" content=\"PENN har tecknat ett fler\u00e5rigt NFL-partnerskap i Kanada f\u00f6r sportsbook och iCasino, med r\u00e4ttigheter till ligans och lagens varum\u00e4rken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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