Published: 10 May, 2023

The benefits of using influencer marketing for iGaming brands

Anna Zhukova, Team Lead (iGaming vertical) of Famesters agency, discusses the advantages of fame and fortune...

Here’s why modern brands adore influencer marketing and increase their budgets for it: this strategy involves partnering with social media influencers who have a large following and can reach a target audience with their content. People follow influencers’ advice a lot more willingly than some calls to action from ordinary traditional ads. Actually, 92% of consumers trust social media influencers more than any traditional advertisement, according to BuzzGuru research.
While influencer marketing has been utilised by a wide range of industries, it has particularly gained traction in the iGaming industry, as naturally iGaming heavily relies on internet users. In this context, iGaming refers to online gambling, including casino games, sports betting and online poker. With the increasing popularity of online gambling, iGaming brands have been searching for effective ways to reach and engage with its target audience. Influencer marketing has proven to be a valuable strategy in this regard, as it allows brands to reach its target audience through trusted and relatable influencers.
Below, Anna Zhukova, Team Lead of the iGaming vertical at the Famesters influencer marketing agency, will help explore the benefits of using influencer marketing for iGaming brands. From increased brand awareness to improved credibility, Zhukova will examine how influencer marketing can help iGaming brands stand out in a competitive market.

Building trust and credibility
One of the main benefits of using influencer marketing for iGaming brands is the ability to build trust and credibility with consumers. Influencers have established themselves as experts in their respective niches and have built a loyal following, and a genuine community based on their content and opinions. When an influencer promotes an iGaming brand, their audience is more likely to trust the recommendation because of the relationship they have with the influencer.

Reaching a wider audience
One of the main benefits of influencer marketing is that it can help brands reach new audiences they may not have been able to reach through traditional marketing methods. This is particularly true for iGaming brands, which often have strict advertising regulations that limit their reach. Influencers have their own unique following and can help iGaming brands to tap into new markets and demographics. For example, an iGaming brand that focuses on poker may use a poker influencer to target a specific audience of poker enthusiasts. This influencer likely has a lot of subscribers who are poker fans and are already interested in the game. Such users are more likely to engage with the content created by influencers specifically for brands.
Additionally, influencer marketing can help iGaming brands reach a more diverse audience. By partnering with influencers from different backgrounds, brands can connect with new audiences and demonstrate their commitment to inclusivity and diversity.
Research has shown that influencer marketing is an effective way to expand brand reach. According to a survey by Influencer Marketing Hub, 92% of marketers who used influencer marketing found it to be an effective strategy for reaching its target audience. Generally, brands gradually increase their budgets for influencer marketing every year.

Increasing engagement and user acquisition
One way influencer marketing can help increase engagement is by using more personal and relatable content created by influencers. Unlike traditional ads, influencer marketing allows brands to leverage the trust and authenticity that influencers have built with their audiences. This can result in more engaging and genuine content that feels less like a sales pitch and more like a recommendation from a trusted friend. There are many successful examples of influencer campaigns that have led to increased engagement and user acquisition for iGaming brands.

Boosting brand awareness and recall
By partnering with popular influencers, iGaming brands can achieve broader coverage and reach new audiences who may not have otherwise been aware of their brand. Additionally, influencers can help reinforce a brand’s message and values, increasing brand recall. Studies have shown that influencer marketing can increase brand recognition and recall. According to a study by Influencer Marketing Hub, 80% of marketers found that influencer marketing campaigns were effective for brand awareness.

Influencer marketing can offer a range of benefits for iGaming brands. From building trust and credibility to reaching a wider audience, increasing engagement and user acquisition, and boosting brand awareness and recall; the power of influencer marketing cannot be underestimated. At the same time, alongside benefits come challenges. In the next part of our iGaming influencer marketing overview, we will consider the most common pitfalls to keep in mind for the successful launch of your ad campaign.

One of the main benefits of using influencer marketing for iGaming brands is the ability to build trust and credibility with consumers