The rise of Better Collective

  Following Better Collective’s deal to buy Playmaker HQ for $54m, Trafficology examines the super affiliate’s history, including the launches and deals done along the way to become the biggest affiliate in the game.
  Founded in 2004 by Jesper Søgaard and Christian Kirk Rasmussen, Better Collective has pursued an aggressive ‘M&A expansion strategy’ since 2017 – debuting in the UK, USA and Canada in that time – overtaking all competition to sit pretty at the top of the affiliate heap.