We are thrilled about the recent sponsorship we secured, particularly with Boca Juniors, the biggest club in Argentina and Lionel Messi’s boyhood club. We organised a brilliant match to launch the partnership, where Messi played with our Betsson branding. It was an amazing and valuable experience for us, although we acknowledge that signing Messi was a significant investment.
However, our commitment to Latin America extends beyond the Boca Juniors. We are also sponsoring both the men’s and women’s football teams at Racing, which presents another fantastic opportunity for us. Additionally, we have sponsored events in Peru and held a betting camp in Chile. Overall, we continue to seek opportunities to promote our brand and contribute to the communities in Latin America.
Regarding Messi’s impact, it’s safe to say that it’s a major coup for us to have him on board. We were particularly thrilled when he showcased our branding during the Copa America, including his winning goal celebration. It felt like a perfect match and we were confident this partnership was destined to happen.
Which markets are currently exciting for your business? Are there any specific emerging markets that you find promising and worth highlighting?
Moving forward, as Messi’s boyhood club heads to Europe, we are looking to tap into a mature market. We can highlight Italy as one of the markets where we are performing exceptionally well, thanks to our Starcasino brand and significant sponsorship investments. Greece is another market that we find exciting and promising. We anticipate further expansion, with the Netherlands being a potential target in the future.
We cannot stress enough the significance of Latin America as massive growth markets for our business. When considering these markets, we must begin with Argentina, followed by Brazil, Mexico and Peru. We are dedicated to continuing our success story in these regions and positioning ourselves as market leaders to dominate the industry.
Our unwavering focus is to expand into these promising new markets, foster brand growth and establish ourselves as the forefront leaders. Undoubtedly, competing against well-established brands is no easy feat, but we are determined to persevere. Our ambition is to champion the market as much as possible, even if it means facing tough competition from other prominent brands. Rest assured, we are committed to this path and will continue to strive for excellence in these new and exciting markets.
Can you provide us with a brief overview of your plans for Brazil? Considering its imminent regulation, with the expectation that the market will experience significant growth, are you adequately prepared for this upcoming opportunity? Are you anticipating the influx of operators entering the market?
It’s already massively competitive in Brazil, so it’s not like it’s just beginning. The market is tough and highly competitive. However, I believe that when the regulations are implemented, it will work in our favour to a greater extent.Compliance is ingrained in our DNA, and we pride ourselves on being a responsible gambling company. Markets that are regulated and licensed are our specialty. Therefore, the upcoming regulations will definitely give us an advantage. I’m actually looking forward to it, as it will likely enhance our competitive edge. It will be a challenging battle, no doubt, but we are already engaged in the fight. We are determined and excited for what lies ahead.
Finally, could you outline some of the key goals or milestones you aim to achieve by the end of Q4, which will be reported in March next year? What specific targets are you looking at in terms of MBI (Monthly Business Indicators)? What are your aspirations for this period?
The most crucial aspect for us is to provide unwavering support to the business in every endeavour it undertakes. We are constantly expanding into new markets, launching new brands, and our objective is to ensure swift and successful launches to generate profitability.
Our primary focus, as a united team within the village department, is business development, fostering connections with the right partners, driving appropriate traffic to our brands and relentlessly pursuing growth and profitability. Our top priority is to support the business’ expansion and growth, as we are solely driven by acquisitions.
Additionally, once we have established ourselves in new markets, our aim is to continue growing and achieve market dominance in the most effective manner possible. We understand the significance of maintaining strong relationships, which is why conferences like this are invaluable to us. We are always seeking opportunities to optimise and improve, striving for 100% brilliance.
Regarding Messi’s impact, it’s safe to say that it’s a major coup for us to have him on board. We were particularly thrilled when he showcased our branding during the Copa America, including his winning goal celebration